Enjoy this handy E-commerce infographic!
Joy of Clicking – Infographic
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Pinfluencer – Track the ROI of Pinterest
Pinfluencer is a powerful tool that allows you to track realtime ROI, visits, visitors, atc. from specific pins on Pinterest. This is great news for companies and individuals who use Pinterest as a marketing method. Formerly, your best bet was to track the incoming...
Why Your Opinion Doesn’t Matter – Your Customer’s Does
Let’s be honest here, your opinion doesn’t matter. I know you don’t like hearing it, but if you want to make money and be successful it doesn’t. Your opinion is wrapped up in a layer of personal filters, biases, and plain egotistical perceptions that are usually...
The Decision Making Process – Purchase
That’s right, we’re in the 4th part of a 5-part series talking about the consumer decision making process and especially the web-based side of the equation. Decision Making Process: Need recognition Information search Alternative evaluation Choice (or...
The Decision Making Process – Alternative Evaluation
Last week, we started a short series on the consumer decision making process. We’ve already gone through need recognition and information search, and today we’re going to talka little bit about alternative evaluation. Decision Making Process: Need...
The Decision Making Process – Information Search
If you’ll remember from two days ago, we started talking about the Consumer Decision Making Process. Today, we’re going to continue that series and talk about the information search aspect. Decision Making Process: Need recognition Information search...
The Decision Making Process – Need Recognition
Do you know, exactly, how your customers make decisions? How do they find your store, decide on your store, and slap down the cold hard cash (or plastic) for a purchase? Do you know what methods they’re using to find your store? Do you know why they’re...
Great Example of Guerilla Marketing
Gulf News, the UAE’s leading newspapper wanted to boost sales in their home country, which is no small task considering the generally accepted demise of newspapers. Their marketing company turned to Tim Horton’s, a large coffee store similar to Starbucks...
LinkedIn Adds Better Targeting
LinkedIn recently announced several tools that allow you to specifically target members with advertisements. The tools allow you to target LinkedIn members based on industry, length of time at the place of employment, job description, company size and location. While...
Use AdWords for YouTube to promote your vides
Videos remain one of the richest forms of communcation on the Internet today. They convey more emotion and information than almost any other form of communication, which makes it perfect for marketing your message, brand, or brand attitude to the world. Google offers...