In case you haven't visited your fan page in the last week, all fan pages will be forced into the Timeline on March 30. The Timeline holds a lot of good potential for businesses and if you take advantage of it before it's forced upon you, you can take advantage of the...
Does a “like” Really Translate to Brand Interaction?
According to a recent Ehrenberg-Bass Institute study, it does not. The Australian-based firm studied 200 top brands on Facebook and evaluated activity from fans who liked the page and measured further interaction such as ongoing likes, comments, and shares. They found...
Facebook Insights, possibly the most important page resource
Just about everyone uses Facebook these days. A recent study indicated that 1 in 10 pets even have their own social media profile. But, if you have a fan page, are you just floating around in cyberspace wondering what's going on, or are you making the most of your fan...
Facebook Fan Pages
We've noticed a large amount of Facebook accounts setup for businesses as "personal profiles" and not "Fan Pages", so we thought we'd take a moment out to talk about the differences. When you create a Facebook account for yourself, that is a personal profile. Sure...