The Importance of Clean Data

With the addition of powerful import tools within common ecommerce platforms, more and more customers are able to import their products easily on the fly from 3rd party systems like Quickbooks , CSV/Excel or point of sale systems. Depending on the system that you are...

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Designing Text that People Will… Read?

typography [tahy-pog-ruh-fee] n. 1. the art or process of printing with type. In our era of instant-streaming and cloud data storage... it seems crazy that anybody would choose to do some good ol' fashioned reading. However, effectively using typography can be a great...

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Google AdWords redesigns

Google AdWords recently pushed out an update that looks absolutely fantastic. The update makes the whole experience more clear and easier to navigate. The updated color scheme and larger navigation help make the site easier to swallow and easier to find what you're...

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Do You Read Your Statistics?

If you don't, then you need to start. Analytics (or statistics) are the single most important source of information from your website that is available without spending thousands on focus groups, heat map testing, etc. Even companies who can afford the latter options...

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So what exactly are they doing on your site?

One of the biggest pieces of analytics data you can use are what's called heat maps, or as Google Analytics calls it, In-Page Analytics.  This helps you track where on your site people are clicking and ultimately what they are doing.  With this data, you can start to...

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