If you haven’t incorporated mobile marketing strategies into your business' marketing, now is the time. As the use of cellphones (specifically, smartphones) continues to grow, it is increasingly important for small business owners to adopt mobile marketing practices....
In marketing, the dreaded "talking heads" is used to reference a type of video where an individual is speaking directly to the camera without any b-roll or other elements that enhance the production. Here's an example of a talking head video that I watched three times...
Every one of our staff members solves problems for customers. It could be something as simple as adding the ability to collect donations on a website, increasing the click through rate of certain website elements or retrieving data faster for a customers web...
Many of our customers run highly customized versions of WordPress and also WooCommerce (an ecommerce plugin for WordPress). As customers enjoy their sites, plugins are routinely updated with bug fixes, new functionality and other changes. Some of these plugins can...
What is Social Commerce Social commerce is the integration of social media marketing into your e-commerce site.... For example, Social Rebate is a service that allows your to convert a portion of your e-commerce sales revenue directly to social media marketing. When a...
Running your business a business is usually more than a full time job and that is why our clients depend on us to provide robust, scalable and secure solutions for them. On September 13, 2013 Northern Colorado suffered terribly with the flooding of the Big Thompson...
I read an article recently that said only 11% of people expect to receive customer service through social media. Since everyone and their grandma uses social media I found this statistic surprisingly low (as did the author of the article). By encouraging your...
Protecting your images on the web has been a hotly debated topic since photographers and graphic artists started using the Internet many, many years ago. Some people try to protect against right-click, others smother obnoxious watermarks on their images, while still...
So often in marketing, companies tend to get into the competitive mindset. Listing off reasons why you're better than the other guys is always tempting. In fact, it's the obvious and normal thing to do. After all, if you can grab some else's business from right under...
Navigability: capable of being steered or guided... The navigability of your site is essential to your conversion rate. If customers can't find your product, they can't buy it. If it takes too many clicks to get to your product, they won't buy it. If they don't like...