In marketing, the dreaded "talking heads" is used to reference a type of video where an individual is speaking directly to the camera without any b-roll or other elements that enhance the production. Here's an example of a talking head video that I watched three times...
So often in marketing, companies tend to get into the competitive mindset. Listing off reasons why you're better than the other guys is always tempting. In fact, it's the obvious and normal thing to do. After all, if you can grab some else's business from right under...
Navigability: capable of being steered or guided... The navigability of your site is essential to your conversion rate. If customers can't find your product, they can't buy it. If it takes too many clicks to get to your product, they won't buy it. If they don't like...
The marketing community has revolved a main concept for the last 50 years. In the move from the production mindset to marketing/value mindset, Jerry McCarthy created a framework as a way for marketing managers to guide their marketing campaigns and efforts. This...
No two customers are alike. Even if they look exactly the same, each customer has a unique set of needs, relationships, schedule, existing assets, and pocketbooks. To not segment these customers into different groups with different needs will result in lost sales,...
There are two kinds of marketers: First, the used car salesman. The used car salesman wants cars off the lot. He doesn't care if they're right for the customer or if they're the right price, he/she cares only if they are off the lot and there is a check in his pocket....
Marketing is a tricky thing. On one hand, the idea is to bring in more paying customers (or non-paying supporters) to your organization by spreading the word using one of a thousand methods of marketing. The problem is that most marketing methods aren't directly...
Have you ever had to look through dozens of emails for contact info for a person? We have. Its frustrating. When setting up your email signature, be sure to include all of the useful contact info including email, phone number, address and any social media accounts...
Many of our customers come to us looking to work with them on Google Adword campaigns. While Adword campaigns provide great traffic, they are largely unsustainable in the long run as a primary source of traffic. With common Fort Collins keywords going for $1-$10 a...