With the ability to purchase just about any product online, customers turn to the opinions of others to influence their next purchase. Whether they are shopping online or in a brick and mortar store, no one wants to be unhappy with their new purchase. Whether you are...
From social media tools to viral videos to apps, it seems new marketing channels emerge every day. Consequently, marketers often feel the need to stretch existing campaigns to incorporate new popular channels. But through these efforts to maintain relevance, marketing...
Any marketer knows that it's far easier to keep an existing customer than create a new one. Remarketing is all about capitalizing on this principle. But what exactly is remarketing? Put simply, remarketing is the practice of segmenting consumers based on how they have...
Everyone knows that its important to maintain branding consistency. The logo and colors on your site, should match your shirts, business cards, etc. But what about your social media and online presences? Twitter icon updated, check. Facebook logo updated, check....
Let’s be honest here, your opinion doesn’t matter. I know you don’t like hearing it, but if you want to make money and be successful it doesn’t. Your opinion is wrapped up in a layer of personal filters, biases, and plain egotistical perceptions that are usually...
Do you know, exactly, how your customers make decisions? How do they find your store, decide on your store, and slap down the cold hard cash (or plastic) for a purchase? Do you know what methods they're using to find your store? Do you know why they're making in-store...
Most local business take online views for granted. They don't monitor them, never respond to them or respond angrily, or don't even know that people are talking about them. However, customers these days do know they exist, do seek them out, and do change their...
The marketing community has revolved a main concept for the last 50 years. In the move from the production mindset to marketing/value mindset, Jerry McCarthy created a framework as a way for marketing managers to guide their marketing campaigns and efforts. This...
No two customers are alike. Even if they look exactly the same, each customer has a unique set of needs, relationships, schedule, existing assets, and pocketbooks. To not segment these customers into different groups with different needs will result in lost sales,...
There are two kinds of marketers: First, the used car salesman. The used car salesman wants cars off the lot. He doesn't care if they're right for the customer or if they're the right price, he/she cares only if they are off the lot and there is a check in his pocket....