From social media tools to viral videos to apps, it seems new marketing channels emerge every day. Consequently, marketers often feel the need to stretch existing campaigns to incorporate new popular channels. But through these efforts to maintain relevance, marketing...
Whether your product is a piece of software, or a manufactured, physical product, it needs some kind of support. Rather, the people who use it need support. A good portion of companies view support as a burden, rather than a service. Fully engaging your customers and...
Let’s face it, social media runs the world. As this humorous video illustrates, social media and information sharing have overcome the speed of many of the disasters and occurrences that incite the use of such platforms. If there’s an earthquake several hundred miles...
Customer service is the true extension of any brand. Your customer service involves every human contact (and now computer contact) that your customer has with your firm. Do you (and vicariously) your employees view it as an extension of who you are, or as a hassle and...
A brand is far more than a logo. A brand is your customer service. Your store front. Your uniforms. Your print media. The quality of your product. The marketing channels you choose. Your clients. Your attitude. Your employees. Your pricing. Your vendors. And on and on...
While a large portion of businesses are getting online and joining the rush to Twitter, its important to do so with a strategy. While coming up with a social media marketing plan is something that is very unique to every business, one aspect that is watched...