What is your brand made of?

A brand is far more than a logo. A brand is your customer service. Your store front. Your uniforms. Your print media. The quality of your product. The marketing channels you choose. Your clients. Your attitude. Your employees. Your pricing. Your vendors. And on and on and on. Every aspect of the business is what makes your brand.

If you’re planning on building your brand on a logo and some print media, you might be in for a surprise.

So what is your brand made of?