One of the greatest things about WordPress is its templating power. You can install several base files and then an index.php file, and the whole site will autoload content, titles, images, and meta tags in through that one template. The benefit being that you can...
AdWords and similar PPC programs are very different from organic search engine optimization efforts on the face - AdWords is, after all,effectively paying to beat more relevant organic results and get clicks that would never have otherwise seen your website. Despite...
Imagine you want a website done and you want it to be mobile-optimized. You have two firms who want to take different routes to make the site look good on mobile - one wants to build a mobile-optimized site and the other wants to build you a responsive site....
Most people these days talk about SEO as being content, content, content. But, the major search engines are moving more and more away form pure content and keywords and into a territory dominated by user experience. This means that building your website correctly...
Wordpress used to be a platform almost exclusively for blogging and had little functionality beyond slinging words. It's exactly the opposite today. Today, Wordpress is one of the most customizable and flexible platforms in the world - and that's exactly why you...
28% of web usage happens from a mobile phone. This doesn't even count all of the tablets and chromebooks that are sold at rates exceeding those of desktops. 53% of adults with a smartphone used it to access the Internet. This means that if you have a website that...
You may not appreciate Google's 500+ yearly algorithm changes, but you have to appreciate their transparency in helping you to deal with the changes. Almost a year ago, Google rolled out a very heavy update to their algorithm called "Panda". Soon after they roled it...
Today is the last day of our 5 part series on Upping your Google Quality Score and search engine ranking. Today is a little self-explanatory, but is still very important: building relevant content. Now, this should seem very self-explanatory, but you'd be surprised at...
It sounds simple, right? Tailor your website content and layout around what your users are looking for. Part of this is to facilitate communication with your visitors. This could be by direct email/newsletter, live chat or feedback systems allowing your visitors to...