Last month LinkedIn introduced a new feature allowing you to see how your profile compares to others in your network. As part of Who’s Viewed Your Profile, the new “How You Rank” tool allows you to compare your profile to others in your network based on profile views....
What is Pinterest? According to Techopedia.com “Pinterest is a social media website that allows users to organize and share images and videos from around the Web. Images uploaded by users are called Pins and may be organized into pinboards, which may be customized,...
Contrary to popular belief, Public Relations (PR) is not just an industry that thrives on the misconduct of large corporations. Nor is it an industry that only focuses on constructing inaccurate but appealing images of businesses and individuals. However, there are...
From social media tools to viral videos to apps, it seems new marketing channels emerge every day. Consequently, marketers often feel the need to stretch existing campaigns to incorporate new popular channels. But through these efforts to maintain relevance, marketing...
Sometimes companies will try to refresh their brand by giving it a facelift or a complete re-do. Sometimes they get it right and sometimes they get it wrong. The examples below are ones that were trying to be fresh and edgy but now either come across harsh,...
Everyone knows that its important to maintain branding consistency. The logo and colors on your site, should match your shirts, business cards, etc. But what about your social media and online presences? Twitter icon updated, check. Facebook logo updated, check....
According to a recent Ehrenberg-Bass Institute study, it does not. The Australian-based firm studied 200 top brands on Facebook and evaluated activity from fans who liked the page and measured further interaction such as ongoing likes, comments, and shares. They found...
A recent study by Conversocial asked consumers what they would feel about a company who ignored their requests or comments on Facebook or Twitter. As you can see below, a minority didn't care, but almost all consumers would feel put off by being ignored or seeing...
A lot of people have been waiting since Day 1 to see brand pages become real on Google+, Google’s new social networking site. Unfortunately, they’re still in the works and we’re waiting to see what they’ll look like in real life. We recently caught a great post on...
Customer service is the true extension of any brand. Your customer service involves every human contact (and now computer contact) that your customer has with your firm. Do you (and vicariously) your employees view it as an extension of who you are, or as a hassle and...