From social media tools to viral videos to apps, it seems new marketing channels emerge every day. Consequently, marketers often feel the need to stretch existing campaigns to incorporate new popular channels. But through these efforts to maintain relevance, marketing...
Sometimes companies will try to refresh their brand by giving it a facelift or a complete re-do. Sometimes they get it right and sometimes they get it wrong. The examples below are ones that were trying to be fresh and edgy but now either come across harsh,...
Everyone knows that its important to maintain branding consistency. The logo and colors on your site, should match your shirts, business cards, etc. But what about your social media and online presences? Twitter icon updated, check. Facebook logo updated, check....
According to a recent Ehrenberg-Bass Institute study, it does not. The Australian-based firm studied 200 top brands on Facebook and evaluated activity from fans who liked the page and measured further interaction such as ongoing likes, comments, and shares. They found...
Many people have asked, what exactly is "Branding" your company and why should I do it? A brand is a collection of elements that help define what your product is. Strong branding can be applied to new products and still carry all the connotations of the brand. Here...