Insights & Curiosities
One of our core values at OTM is curiosity, meaning we continuously ask questions to understand, learn, and apply. Here on our blog, we’ll share those curiosities, and our insights about what we find with you so you can be curious with us.
Featured Resource
How to Conduct a Competitive Analysis
Let’s face it. For businesses to attract customers, they need to communicate a strong value proposition, something that differentiates them from the competition. So, how do you determine what truly sets your business apart from others?
Understanding Paid, Local, Organic Listings
Did you know that there are three places your business can appear on the first page of Google’s...
A Perfect Press Release
Press releases are short, informative pieces detailing event announcements, company...
Old Town, Here We Are
Old Town Fort Collins. We love it so much, we named our company after it. Now that we’re finally...
Long-Tail Keywords, We Love You
Those mega-brains at Google have put their mega-brainpower to work trying to figure out what’s...
New Location, New Brand, Same Great Results
Old Town Media is back in old town! And we have a new look to go along with our Old Town...
Genes Day: World Down Syndrome Awareness Day
Old Town Media is a proudly sponsoring one of our long-time clients, The Youth Clinic, in its...
Logo Design for the Long Term
You don’t merely want a logo. You want a logo design that instantly connects with your customers,...
Best Rock Band Brands
What does nearly every great rock band have in common? A great brand identity. It’s never about...
Your Logo Is Not Your Brand [What Branding Means]
In this post I am going to explain what branding is and what it is not - your logo is not your...
2018 Marketing Trends – OTM Looks Forward
Happy 2018! While we’re always excited to pop a cork, toast and sip some bubbly to mark the start...
You Are Not Your Target Demographic
You are unique. You are a wonderfully complex product of experiences, abilities and potential....
Lights, Camera, Facebook! Social Media Video
Static graphics are so 2016. You probably know that adding graphics to your posts helps...
Copyright Infringement, Photos and Your Business
The Internet: It’s chock full of perfectly framed, beautiful images. Wait. Let’s clarify that....
Beyond The Obvious: The Finer Points of Your Brand
Stop for a moment and think about three ways you could answer this question: Who are you? Unless...
The Big Social Media Marketing No-No You’re Probably Doing
Here's the deal: I'm going to let you all in on a big digital marketing secret. The big social...
Kick Out the (Creativity) Jams
Music has charms to soothe a savage beast. And get a creative team firing on all cylinders, too,...
Clear Your Cache, Solve Your Update Headache
You know that joke about turning your computer off and on again being the best solution to most IT...
Working With an Agency: Why Collaboration is Key
At Old Town Media, we know that the clients we provide the best work for - the ones we are the...