Insights & Curiosities

One of our core values at OTM is curiosity, meaning we continuously ask questions to understand, learn, and apply. Here on our blog, we’ll share those curiosities, and our insights about what we find with you so you can be curious with us.

Featured Resource

How to Conduct a Competitive Analysis

Let’s face it. For businesses to attract customers, they need to communicate a strong value proposition, something that differentiates them from the competition. So, how do you determine what truly sets your business apart from others?

Featured Resource

What is Google Analytics 4: A Complete Guide to GA4

Google Analytics 4 (GA4) is a powerful tool that helps marketers track customer behavior and make informed decisions based on data-driven insights.
Read More >

How to Create Accountability for Your Creative Team through Key Result Areas

What are Key Result Areas and why do they help create accountability for creative teams? Everyone...

How the 66 Day Habit Cycle Will Impact Your Marketing

We’re all in agreement that 2020 was “unprecedented”, “disruptive” and “once-in-a-lifetime”, and...

How to Create Engaging Social Media Marketing for Medical Practices | 5 Tips

Wondering how to create social media marketing for medical practices? If you are an Operations or...

Why Your Marketing Agency Should Be Doing Quarterly Business Reviews

Finding the right cadence to work with clients is influenced by a lot of things: different...

OTM Wins ColoradoBiz‘s 2020 Top Company in Advertising, Marketing and Digital Marketing

In its 33rd year, ColoradoBiz‘s Top Company honors the Colorado companies that have drive,...

Why Use Instagram Reels for Businesses?

Marketers and businesses alike know the feeling that comes along with the release of new social...

Defining and Planning Company Initiatives Before, During and After Coronavirus

By: Miles Kailburn Few events in history have altered life so abruptly than COVID-19. While we’d...

Giving Back in Crisis: Why I Choose to Give to Project Self-Sufficiency

By: Kerrie Luginbill It's hard to ask people for money. Trust me, I know. As someone who planned...

Together, We Can Create Change

Our collective motto at OTM: “1% Better Every Day” Today, that phrase has taken on a larger...

4 Tips to Power-Up Your Pitch During the Pandemic

“Where there’s a will (alongside some added guidance) there’s a way,” is a mantra most media...

At-Home Video Production Tips

Over the last several months, we have all experienced a shift in work and resources. A change of...

Communication Tips During Crisis: Timing, Trust and Transparency

Our Chief Strategy Officer, Kerrie, was honored to be featured as an expert panelist for the FoCo...

OTM Contributes to COVID-19 Relief Efforts

OTM has mobilized to assist with COVID-19 relief efforts across the Northern Colorado community....

Healthy Habits for Businesses to Practice During the COVID-19 Crisis

Since the coronavirus landed on U.S. shores, the media has been working overtime—not only...

3 Ways to Recharge Your Creativity

By: Vallene Kailburn As a designer, I sometimes forget that my creativity is not a renewable...

The Fort Collins Area Chamber of Commerce Awarded OTM Business of the Month

OTM was recognized as the Business of the Month by The Fort Collins Area Chamber of Commerce!...

5 Podcast Recommendations for Leaders, Entrepreneurs & Creatives

By Kerrie Luginbill I love listening to Podcasts. I listen to them while I'm getting ready for...

Why Being a Student Makes You a Better Leader

After almost a year of following and absorbing content by Donald Miller and his team at...

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Brittany Mathisen

2023-09-27

OTM has been a wonderful marketing partner for the last four years. We have shifted marketing plans over time and they are very open and explained all the details as we moved forward with new plans. They have done everything from help design and update offices, managed social media, planning marketing events, and many more things. The Hear for Holidays Event that we do each year is one of my favorite events that we work on together. Rachel and the whole OTM team have brought my marketing vision to life and I love everything they have done for my business. I look forward to what the future holds as we continue to work together.

Yvonne Myers

2023-07-30

I worked with Old Town Media (OTM) on a quick grant project that had a 6-week timeline. They were very thoughtful about whether they could meet the grant expectations and needs before accepting the work. The team at OTM then completed extensive research and facilitated focus groups to ensure the product they created met the needs of the end-users. They met all of the grant deadlines and far exceeded our expectations of the portal they created for us! I would not hesitate to use their services again and highly recommend them to others looking for a professional, high quality, and FUN team to work with.

Julie Dokoupil

2023-07-18

OTM is a locally owned firm that I have worked with for over 13 years. They are an amazing team of people who know and understand current marketing technology and strategies. My husband and I are starting a new business and they have helped us out even with small details to get our business going.

TunDesign

2023-06-20

I have seen a significant increase in community engagement which has helped bolster our brand presence, exceeding the expectations of the entire team. Carrie and her team provides consistent communication through slack and emails which has led to an effective and trusted partnership. Truly appreciate how hard-working, agile, and driven everyone on the team is. Thanks again for eveything your team has done for our company.

David Haase

2023-06-07

OTM has done a fantastic job bringing the Fort Collins Peach Festival back to the public! OTM is dealing with several volunteers on a committee and keeping everyone informed, best in business advice and a platform that will serve us for years. We didn't know what we needed and were presented with choices and educated about each before implementation. Kerrie and Brianna have done great work for us! Dave Haase Committee Chair Fort Collins Peach Festival

Dana Sednek

2023-03-15

Using their Path to Growth Model, OTM not only gave me a path forward, but they helped me clarify my strategy, direction, and actions for how to set and launch my business. I was able to launch quickly and I see the flywheel ahead that is necessary to accelerate customer intake and revenue building. Thrilled with the outcome!!!

Liza Adams

2023-01-13

As the Head of Marketing at Encompass Technologies, I considered Old Town Media an extension of our marketing team. OTM worked closely with us on rebranding and repositioning, multiple industry-first product launches, key industry events, and integrated demand generation campaigns while we grew our marketing team and acquired new companies. With the help of OTM, we grew our pipeline and bested industry benchmarks for Software as a Service (SaaS) sales and marketing efficiency metrics. We came to rely on OTM for tactical execution to augment our team but where they added the most value was in our rebranding strategy and market positioning efforts. OTM played an integral role in conducting research and deeply understanding our market dynamics, ideal customer profile, customer challenges, competitive landscape, products and innovation, key differentiators, vision, and mission. This was no easy feat with a highly complex ecosystem, multiple segments, wide variety of audiences, and a broad array of products. Armed with market insights, OTM helped us develop a compelling brand, an inspirational story reflecting our vision and strategy, a unique and defensible market position, and messaging that was relevant to our target audiences. I appreciated that the team was respectful and empathetic, intently curious, insightful with their observations and recommendations, and candid with their feedback. OTM set realistic expectations about deliverables/scope, level of effort, roles, timeline, and cost. The team was responsive, highly collaborative, and open to suggestions. OTM plugged our expertise and resource gaps which allowed us to break the compromise between doing good work and doing it quickly. On top of that, they were fun to work with. OTM was truly a partner of the business.

Eric Dengler

2023-01-11

Great team! Small company service. Big firm power and expertise.

zach fulton

2023-01-06

Simply put, OTM is a well oiled machine! Thanks for all you do

Insights & Curiosities

Featured Resource

How to Conduct a Competitive Analysis

Featured Resource

What is Google Analytics 4: A Complete Guide to GA4

How to Create Accountability for Your Creative Team through Key Result Areas

How the 66 Day Habit Cycle Will Impact Your Marketing

How to Create Engaging Social Media Marketing for Medical Practices | 5 Tips

Why Your Marketing Agency Should Be Doing Quarterly Business Reviews

OTM Wins ColoradoBiz‘s 2020 Top Company in Advertising, Marketing and Digital Marketing

Why Use Instagram Reels for Businesses?

Defining and Planning Company Initiatives Before, During and After Coronavirus

Giving Back in Crisis: Why I Choose to Give to Project Self-Sufficiency

Together, We Can Create Change

4 Tips to Power-Up Your Pitch During the Pandemic

At-Home Video Production Tips

Communication Tips During Crisis: Timing, Trust and Transparency

OTM Contributes to COVID-19 Relief Efforts

Healthy Habits for Businesses to Practice During the COVID-19 Crisis

3 Ways to Recharge Your Creativity

The Fort Collins Area Chamber of Commerce Awarded OTM Business of the Month

5 Podcast Recommendations for Leaders, Entrepreneurs & Creatives

Why Being a Student Makes You a Better Leader

Growing a business is hard
and finding the right partner matters.

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