Insights & Curiosities
One of our core values at OTM is curiosity, meaning we continuously ask questions to understand, learn, and apply. Here on our blog, we’ll share those curiosities, and our insights about what we find with you so you can be curious with us.
Featured Resource
How to Conduct a Competitive Analysis
Let’s face it. For businesses to attract customers, they need to communicate a strong value proposition, something that differentiates them from the competition. So, how do you determine what truly sets your business apart from others?
A Year in the Life of a Marketing Agency
What a year 2019 was for OTM! Since welcoming new team members, growing our team of creatives to...
A Quick Guide to Receiving Customer Reviews
Statistics show that the majority of all online users refer to customer reviews before they buy a...
How to Prepare Your Marketing Team for Holiday Break
Whether you love it or hate it, the holiday season is officially upon us. Although a lot of us...
The Do’s and Don’t of Live Video on Social Media
The live streaming feature has become a pivotal aspect of every main social media outlet these...
Fall Is Here & So Are Its Distractions – Staying Focused At Work
Leaves are falling and football season has finally arrived! Fall is one of the best seasons of the...
Your Guide to Seasonal Marketing
What is this Seasonal Marketing You Speak of? What do Pumpkin Spice Lattes, Hallmark Movies and...
Marketing for a Small Business: You may be small, but you are mighty!
Are you a small business owner, or looking to become one? Are you not quite sure how to get...
Traditional Marketing Versus Digital Marketing
Most people understand traditional marketing: print advertisements, billboards, flyers, pamphlets,...
Hiring A Marketing Agency: Things To Consider Before Committing
What comes to mind when you think of a marketing agency? Do you think of a team of people who...
Eliminating Visual Clutter
Visual Hierarchy: What? Why? Visual hierarchy, by definition, refers to the arrangement or...
What is Technical SEO?
So you’ve optimized your content, researched your keywords, configured your meta descriptions, but...
Branding: What You Need to Consider
What is the first step in a marketing strategy? If your answer is “building a website,” think...
SEO Explained
As an agency with a dedicated team of digital marketing specialists, we talk to our clients about...
4 Reasons You Should Hire a PR Specialist
Public Relations (PR) is a method of connecting with influencers, industry gurus,...
Creating Compelling Video: Tips from our Design Expert
When it comes to creating compelling video, it’s more than just how we put it together. Although...
Everything You Need to Know About Alt Text + Best Practices
If you’ve spent any time around digital marketing, you might be familiar with or have heard of alt...
5 Ways to Use Video on Social Media
Here at OTM, we don’t just hold up our foam fingers for you and your business on the sidelines. We...
Why It Is Important to Build Relationships with our Clients
Building lasting relationships with our clients is our goal here at OTM. In order to develop these...