LinkedIn recently announced several tools that allow you to specifically target members with advertisements. The tools allow you to target LinkedIn members based on industry, length of time at the place of employment, job description, company size and location. While...
Most local business take online views for granted. They don't monitor them, never respond to them or respond angrily, or don't even know that people are talking about them. However, customers these days do know they exist, do seek them out, and do change their...
If you don't, then you need to start. Analytics (or statistics) are the single most important source of information from your website that is available without spending thousands on focus groups, heat map testing, etc. Even companies who can afford the latter options...
Videos remain one of the richest forms of communcation on the Internet today. They convey more emotion and information than almost any other form of communication, which makes it perfect for marketing your message, brand, or brand attitude to the world. Google offers...
When consumers see your business, service, or product, they can only see the perceptual attributes. That is, the attributes on the outside. Take a car, for example. A prospect can't see the performance of the engine, but they can see whether or not the car LOOKS fast...
Well, no recent tech news post would be complete (or, it seems, even exist) without Facebook and Google and both are dominating this week's wrap-up. Google redesigned Google+ (it looks great and uses white space vigorously), Facebook bought Instagram, and Facebook is...
Google just announced some new tools that will make your Google AdWords campaigns significantly more specific and automated. The first change is the ability to specify a Zip code instead of just a city with a radius attached to it. For example, if you wanted to market...
Trend Watching is one of our favorite blogs over here at Old Town, and their latest blog is all about admitting and being proud of your flaws as a company. Research has shown that even serious flaws can boost a consumer's opinion of your brand if it's admitted and...
A new study by TBG Digital, originally broken by Mashable's business blog, revealed that users in South Dakota, Tennessee, and Colorado have the highest click-through rates in the nation on Facebook. This means that you'll have a higher chance of getting...
You may not appreciate Google's 500+ yearly algorithm changes, but you have to appreciate their transparency in helping you to deal with the changes. Almost a year ago, Google rolled out a very heavy update to their algorithm called "Panda". Soon after they roled it...