28% of web usage happens from a mobile phone. This doesn't even count all of the tablets and chromebooks that are sold at rates exceeding those of desktops. 53% of adults with a smartphone used it to access the Internet. This means that if you have a website that...
That's right, we're in the 4th part of a 5-part series talking about the consumer decision making process and especially the web-based side of the equation. Decision Making Process: Need recognition Information search Alternative evaluation Choice (or purchase)...
Google AdWords recently pushed out an update that looks absolutely fantastic. The update makes the whole experience more clear and easier to navigate. The updated color scheme and larger navigation help make the site easier to swallow and easier to find what you're...
Last week, we started a short series on the consumer decision making process. We've already gone through need recognition and information search, and today we're going to talka little bit about alternative evaluation. Decision Making Process: Need recognition...
If you'll remember from two days ago, we started talking about the Consumer Decision Making Process. Today, we're going to continue that series and talk about the information search aspect. Decision Making Process: Need recognition Information search Alternative...
Do you know, exactly, how your customers make decisions? How do they find your store, decide on your store, and slap down the cold hard cash (or plastic) for a purchase? Do you know what methods they're using to find your store? Do you know why they're making in-store...
BeHance Network is famous for its work with helping creatives to simply get the work done and get it to market. The company is run by Scott Belsky, who wrote one of our favorite books of all time - Making Ideas Happen. This year, they performed the "Idea Execution...
Gulf News, the UAE's leading newspapper wanted to boost sales in their home country, which is no small task considering the generally accepted demise of newspapers. Their marketing company turned to Tim Horton's, a large coffee store similar to Starbucks due to the...
Google has a feature on Chrome that pre-renders the first result on Google's search results before the user clicks on the page, meaning that the load tiem is virtually instantaneous. This makes a big difference for the user experience because loading time is like...
Google just announced a new intiative that will make your search results a whole lot smarter. They call it Knowledge Graph, and the idea behind it is that you will be able to see information about the person, place, or thing that you're searching instead of just a...