The Importance of Clean Data

With the addition of powerful import tools within common ecommerce platforms, more and more customers are able to import their products easily on the fly from 3rd party systems like Quickbooks , CSV/Excel or point of sale systems. Depending on the system that you are...

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Heinz Ketchup Bottles Design

Why is the bottle transparent? Prior to the Pure Food and Drug Act of 1906 ketchup was especially difficult to produce for a long term use. The tomatoes had a very short season and would spoil very quickly. Heinz was able to produce a product that was preservative...

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Consistency and your brand

Everyone knows that its important to maintain branding consistency.   The logo and colors on your site, should match your shirts, business cards, etc.  But what about your social media and online presences?  Twitter icon updated, check.  Facebook logo updated, check....

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Designing Text that People Will… Read?

typography [tahy-pog-ruh-fee] n. 1. the art or process of printing with type. In our era of instant-streaming and cloud data storage... it seems crazy that anybody would choose to do some good ol' fashioned reading. However, effectively using typography can be a great...

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Logos with Hidden Meanings

Check out the new Wendy's logo. They have designed it with some subliminal messaging that we find interesting as designers. Everyone loves their mom's home cooked meals. In knowing that, Wendy's has found a way to add the word 'mom' into their logo that you wouldn't...

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Providing Equal Experiences Across Devices

We all know that it is important to have your site content accessible to visitors using mobile smart-devices. However, some web-sites and online services seem to overlook the importance of consistency in the quality of their web experience across devices. Here is a...

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Why we Test on Real Devices

We recently made a switch in our responsive (mobile) development to testing our pages on multiple real devices across the pages on a website. Before now, we had been testing simply using our browser windows and emulators and occasionally an iPhone here or there to...

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A Few Words About Social Media Marketing

Here are a few words... it isn't mass media marketing. Now here's a rant: If you haven't been living under a rock (a rock without 3G coverage), you are probably aware of the power of social media marketing. Essentially, the reason social media is such a powerful...

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