Email & Workplace Efficiency

In a 2012 McKinsey Global Institute study, researchers found that employees spend about 28% of their days reading and responding to emails. While useful, email is absorbing huge chunks of time that could be better spent. Email (especially in the workplace) has...

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Preparing for the 2015 Holiday Season

Source: Hubspot It’s almost that time of year again… holiday season. Every year I try and put together a reminder on timelines for projects and planning for the holidays. To give you a sense of what I mean about planning: if you’re looking to build an eCommerce...

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The Art of Social Media Customer Service

Long gone are the days where everyone had to dial a number to complain. Now it’s easier to get online and tweet to businesses, or write negative reviews on Facebook. Over the years, social media has become a serious change agent in the business model by providing an...

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The Sad Demise of Google+

In 2011, Google set out to compete with the rapidly growing social network, Facebook. At the time, Google saw creating a hot new social network as just what they needed to reestablish their status in the tech world. They set out to make a more cohesive user identity...

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Event Planning Tips

Event planning can be both extremely stressful and extremely rewarding. There is nothing like seeing all of your hard work pay off after throwing a successful event where attendees (and the client) are happy, engaged and having a great time. Although we don't...

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Our Plugin Toolset

Here at Old Town Media, we have a set of plugins that we use on a regular basis to make our sites the way that we want them to. We love all of these plugins and almost every single one of them ends up on client sites that we build. There are upwards of 20 other...

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Google’s Mobile Movement

The Y-Combinator-backed startup, Pixate, founded a service that helps developers prototype mobile apps running on iOS & Android devices. Yesterday, Google bought Pixate and removed it’s payment model in order to make it a free to use service. That’s kind of a big...

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The Truth Behind Social Media Strategy

"It's not working!" he exclaims, filled with frustration. As a marketing agency, we hear this at least once a day from past, present and even future clients. Though we understand the double-edged sword nature of social media, we try to remind our clients that...

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