As an agency with a dedicated team of digital marketing specialists, we talk to our clients about SEO often. It is very common that we are asked by them what SEO is, why it is important, and what tactics for good SEO are. While SEO can seem complicated to most, it can...
Public Relations (PR) is a method of connecting with influencers, industry gurus, customers/clients and publications in order to disseminate information about a business, organization or particular message. Check out the benefits of hiring a Public Relations...
If you’ve spent any time around digital marketing, you might be familiar with or have heard of alt text. Alt text provides context to search engine crawlers, helping them index images properly. What is Alt Text? Alt text (alternative text, alt tags or alt attributes)...
When it comes to choosing a marketing agency, it can tend to be overwhelming. Every business has its own unique vision, so it is crucial to find an agency comprised of the right group of people to get you where you want to go. So as you begin your search, here are...
One of the most critical steps you can take in running a website is keeping it up-to-date with the latest WordPress and plugin updates. These updates come out fairly often and will be apparent by little "orange" circles within the admin bar. If you're going to be...
It's 2018, the digital landscape is changing and marketers have to adapt. In order to make sure OTM sticks to the latest digital marketing best practices, Stacia Fortenbery, our Digital Strategy Specialist, went to Seattle to attend MozCon, and project manager Mollie...
At its most basic level, what’s the ultimate purpose of your website? Why are you paying to develop, host and maintain it? Irrespective of your business model, your industry or your digital strategy, the answer should be the same: to generate sales. At the end of the...
We’re a marketing agency. We’re used to moving fast to meet our clients’ needs and I’d say we’re pretty good at it, too. For a while now, OTM has been taking a new approach to client management: slowing things down during onboarding for a comprehensive discovery...
Marketing data has gotten a pretty bad rap lately. We’re up against companies stealing private user data and using it to market for devious purposes. But, online marketing is still rife with data points that aren’t intrusive, shady or otherwise creepy. And we’re...
Did you know that there are three places your business can appear on the first page of Google’s search results? Specifically, paid, local and organic listings. That’s a lot of opportunity (and competition) for placement on search engine results pages (or SERPs, as us...