You’re Already Marketing—You Just Don’t Call It That Most founders I talk to say something like this: "We’ve never really done marketing." And I get why they say it. They’ve built their business through grit, relationships, and delivering great work. No big ad...
When you move beyond founder-led sales, scaling your business sustainably becomes the next big challenge. For B2B firms selling expertise, this transition requires alignment between sales and marketing. You’ve proven your product or service works, and your customers...
Scaling isn’t just about adding more clients or revenue—it’s about building leverage. Without it, growth becomes unsustainable, and founders risk burnout. Why Scaling Feels Harder for Founder-Led Businesses Founders are often deeply connected to their business. This...
Over 60% of scaling efforts fail. If you tried expanding your business and didn't succeed, you are not alone. These failures can be traced back to various reasons, but sometimes, the real problem lies in scaling without a proper plan. Our Chief Growth Officer, Kerrie,...
Want to accelerate your revenue growth by 24% and boost profits by 27%? As we approach Q4, it's time to start planning for next year’s marketing strategy and organizational goals. Many businesses use this period to develop their annual plans, and growth is often a key...
In the fast-paced world of B2B sales, we often see prospects struggling to achieve their marketing goals. Many express frustration with their current efforts and past agency partners, yet their expectations around budget and results often reveal a disconnect. I'd like...
Let's face it – CEOs and COOs can't afford to be hands-off when it comes to marketing. It's not just about flashy campaigns or catchy slogans. Marketing is the engine that drives growth, and as leaders, we need to be firmly in the driver's seat. At OTM, we work with...
B2B lead generation is essential for growing any business in the technology sector. It involves strategies to attract and convert potential business clients into actual customers. The process includes building buyer personas, creating targeted content, and optimizing...
LinkedIn has become a powerful tool for B2B marketers looking to target professionals and decision-makers in various industries. LinkedIn Ads offer the ability to create highly personalized marketing campaigns. The platform's focus on professional networking makes it...
Tired of marketing efforts that feel like a shot in the dark? A common pain point we see with our B2B clients is that they don’t know where to start when it comes to goal setting and budgeting for their marketing and sales teams. After all, in the B2B space, the buyer...