AdWords and similar PPC programs are very different from organic search engine optimization efforts on the face - AdWords is, after all,effectively paying to beat more relevant organic results and get clicks that would never have otherwise seen your website. Despite...
So what exactly are they doing on your site?
One of the biggest pieces of analytics data you can use are what's called heat maps, or as Google Analytics calls it, In-Page Analytics. This helps you track where on your site people are clicking and ultimately what they are doing. With this data, you can start to...
Help yourself to some rankings
What's the trick to getting visitors to stay long? Content! One of the most important things you can manage on your site is the content. This is more than just delivering a large quantity of words grouped together. This involves looking at your marketing plan, your...
SEO – How much are you really paying?
The quick and easy way to get traffic to your website is to simply pay for it. Today, a staple of any online marketing campaign includes Pay-Per-Click (PPC) advertising. Whether its to promote a new company launch, a new product or target potential buyers during peak...
Advertising through Blogs
If you've got a website, chances are your trying to attract new visitors. A traditional method outside of natural SEO is to use Google Adwords to help spur a spike in traffic. A more affordable, complimentary strategy may be to advertise on local and regional...