AdWords and similar PPC programs are very different from organic search engine optimization efforts on the face – AdWords is, after all,effectively paying to beat more relevant organic results and get clicks that would never have otherwise seen your website....
One of the biggest pieces of analytics data you can use are what’s called heat maps, or as Google Analytics calls it, In-Page Analytics. This helps you track where on your site people are clicking and ultimately what they are doing. With this data, you can...
The quick and easy way to get traffic to your website is to simply pay for it. Today, a staple of any online marketing campaign includes Pay-Per-Click (PPC) advertising. Whether its to promote a new company launch, a new product or target potential buyers during peak...