What’s the trick to getting visitors to stay long? Content! One of the most important things you can manage on your site is the content. This is more than just delivering a large quantity of words grouped together. This involves looking at your marketing plan, your product/service offerings and just as importantly, what content your visitors are already spending the most time reading. To keep them coming back, you can update your content on a quarterly basis. Just be sure to archive any information that may be relevant to them!