The quick and easy way to get traffic to your website is to simply pay for it. Today, a staple of any online marketing campaign includes Pay-Per-Click (PPC) advertising. Whether its to promote a new company launch, a new product or target potential buyers during peak seasons, PPC campaigns can be very successful. When managing your campaign, you will want to ultimately track your conversions on this paid traffic. Sure you can buy keywords from Google at an average rate of $2 per click, but how many visitors do you convert? 20 percent? 10 percent? The average conversion rate is 3-4 percent for targeted ad’s. At this rate a new customer could cost you $50 in advertising. Depending on the type of business this may be affordable or drain the profit levels for that customer.