Today is the day. The event you have spent so many months planning is finally here. It is your creation, your baby, and it has caused you many sleepless nights and overtime hours. You excitedly roll out of bed the morning of, eager to witness your hard work pay off in...
It's been said over and over again... "Email marketing doesn't work, it's all about social media." In fact, this exact thought has run through my own mind a time or two as I sat at my desk deleting one of the 10 emails I received from shopping sites the night before....
Here are a few words... it isn't mass media marketing. Now here's a rant: If you haven't been living under a rock (a rock without 3G coverage), you are probably aware of the power of social media marketing. Essentially, the reason social media is such a powerful...
Pinfluencer is a powerful tool that allows you to track realtime ROI, visits, visitors, atc. from specific pins on Pinterest. This is great news for companies and individuals who use Pinterest as a marketing method. Formerly, your best bet was to track the incoming...
LinkedIn recently announced several tools that allow you to specifically target members with advertisements. The tools allow you to target LinkedIn members based on industry, length of time at the place of employment, job description, company size and location. While...
Well, no recent tech news post would be complete (or, it seems, even exist) without Facebook and Google and both are dominating this week's wrap-up. Google redesigned Google+ (it looks great and uses white space vigorously), Facebook bought Instagram, and Facebook is...
According to a recent Ehrenberg-Bass Institute study, it does not. The Australian-based firm studied 200 top brands on Facebook and evaluated activity from fans who liked the page and measured further interaction such as ongoing likes, comments, and shares. They found...
We get them every day. The newsletter emails from companies that want you to look at their newest product, biggest sale EVER or just a reminder that they still exist. In fact, you probably send them out yourself. But, when is the best time to reach your customers? The...
Marketing is a tricky thing. On one hand, the idea is to bring in more paying customers (or non-paying supporters) to your organization by spreading the word using one of a thousand methods of marketing. The problem is that most marketing methods aren't directly...
While a large portion of businesses are getting online and joining the rush to Twitter, its important to do so with a strategy. While coming up with a social media marketing plan is something that is very unique to every business, one aspect that is watched...