With the ability to purchase just about any product online, customers turn to the opinions of others to influence their next purchase. Whether they are shopping online or in a brick and mortar store, no one wants to be unhappy with their new purchase. Whether you are...
Any marketer knows that it's far easier to keep an existing customer than create a new one. Remarketing is all about capitalizing on this principle. But what exactly is remarketing? Put simply, remarketing is the practice of segmenting consumers based on how they have...
That's right, we're in the 4th part of a 5-part series talking about the consumer decision making process and especially the web-based side of the equation. Decision Making Process: Need recognition Information search Alternative evaluation Choice (or purchase)...
Last week, we started a short series on the consumer decision making process. We've already gone through need recognition and information search, and today we're going to talka little bit about alternative evaluation. Decision Making Process: Need recognition...
If you'll remember from two days ago, we started talking about the Consumer Decision Making Process. Today, we're going to continue that series and talk about the information search aspect. Decision Making Process: Need recognition Information search Alternative...
Do you know, exactly, how your customers make decisions? How do they find your store, decide on your store, and slap down the cold hard cash (or plastic) for a purchase? Do you know what methods they're using to find your store? Do you know why they're making in-store...
Most local business take online views for granted. They don't monitor them, never respond to them or respond angrily, or don't even know that people are talking about them. However, customers these days do know they exist, do seek them out, and do change their...
There has been a lot of buzz that last couple of weeks surrounding patents and the fervor and attitudes that they create within multi-billion dollar organizations. It, again, brings up a very interesting question and moral dilemma: are patents good or bad for our...
Customers come in all the time and buy your products, purchase your service, or rent your items. They might even go home and tell their friends, or post about it on Facebook. But, what if you could make it even easier for them to tell all their friends about it? What...