Any marketer knows that it's far easier to keep an existing customer than create a new one. Remarketing is all about capitalizing on this principle. But what exactly is remarketing? Put simply, remarketing is the practice of segmenting consumers based on how they have...
AdWords and similar PPC programs are very different from organic search engine optimization efforts on the face - AdWords is, after all,effectively paying to beat more relevant organic results and get clicks that would never have otherwise seen your website. Despite...
Wordpress used to be a platform almost exclusively for blogging and had little functionality beyond slinging words. It's exactly the opposite today. Today, Wordpress is one of the most customizable and flexible platforms in the world - and that's exactly why you...
According to a recent Ehrenberg-Bass Institute study, it does not. The Australian-based firm studied 200 top brands on Facebook and evaluated activity from fans who liked the page and measured further interaction such as ongoing likes, comments, and shares. They found...
What is a Page Title? Look at the top of this page, you will see "Old Town Media, Inc Blog.." as our page title for this page. Why is the page title important? Page titles influence search engine rankings. The page title is often used as the heading for your site...