If you have a small business, are a startup or are thinking about starting a business in the future, here are a few design considerations: 1. Create a brand identity. A complete brand identity includes a logo, consistent fonts, a color palette and design elements that...
typography [tahy-pog-ruh-fee] n. 1. the art or process of printing with type. In our era of instant-streaming and cloud data storage... it seems crazy that anybody would choose to do some good ol' fashioned reading. However, effectively using typography can be a great...
I have designed a lot of websites over the years and worked with a lot of different companies in the process. One thing that has come up year after year is a client who has experienced a bad website design process with another firm. I often hear that the firm has been...
Imagine you want a website done and you want it to be mobile-optimized. You have two firms who want to take different routes to make the site look good on mobile - one wants to build a mobile-optimized site and the other wants to build you a responsive site....
Google AdWords recently pushed out an update that looks absolutely fantastic. The update makes the whole experience more clear and easier to navigate. The updated color scheme and larger navigation help make the site easier to swallow and easier to find what you're...
Well, no recent tech news post would be complete (or, it seems, even exist) without Facebook and Google and both are dominating this week's wrap-up. Google redesigned Google+ (it looks great and uses white space vigorously), Facebook bought Instagram, and Facebook is...
Website accessibility is the process of making your website viewable to everyone. This means text that can be read by Braille software for the blind, images and text that can scale larger for those who have a hard time seeing, and captions for videos for those who are...
I recently received an email newsletter from a company that I was interested in following in pure text format. No photos, no signatures. no graphics, and absolutely no reason to read it. Now, I am interested in finding out more about this company and the surely...
Navigability: capable of being steered or guided... The navigability of your site is essential to your conversion rate. If customers can't find your product, they can't buy it. If it takes too many clicks to get to your product, they won't buy it. If they don't like...
It sounds simple, right? Tailor your website content and layout around what your users are looking for. Part of this is to facilitate communication with your visitors. This could be by direct email/newsletter, live chat or feedback systems allowing your visitors to...