There’s a very strong correlation between the ability to sell and a business’ success. You can have the perfect product or service, the most expensive and effective marketing campaign, but if you can’t sell you’re going to struggle. The president of UnderArmour...
Check out the new Wendy’s logo. They have designed it with some subliminal messaging that we find interesting as designers. Everyone loves their mom’s home cooked meals. In knowing that, Wendy’s has found a way to add the word ‘mom’ into...
By using Google AdWords, you can pay to artificially boost your SEO success, and ultimately increase your web-traffic. However, a great AdWords campaign requires patience, tinkering, and maintenance in order to be successful. Here are some tips to ensure that your...
BeHance Network is famous for its work with helping creatives to simply get the work done and get it to market. The company is run by Scott Belsky, who wrote one of our favorite books of all time – Making Ideas Happen. This year, they performed the “Idea...
Trend Watching is one of our favorite blogs over here at Old Town, and their latest blog is all about admitting and being proud of your flaws as a company. Research has shown that even serious flaws can boost a consumer’s opinion of your brand if it’s...
I recently received an email newsletter from a company that I was interested in following in pure text format. No photos, no signatures. no graphics, and absolutely no reason to read it. Now, I am interested in finding out more about this company and the surely...
Many people have asked, what exactly is “Branding” your company and why should I do it? A brand is a collection of elements that help define what your product is. Strong branding can be applied to new products and still carry all the connotations of the...