Marketing + Strategy
OTM is a full-service marketing agency that combines business strategy and consumer behavior modeling with traditional marketing services to help businesses grow demand and expand into new markets.
Check Out Our Recent Insights
Creating Compelling Video: Tips from our Design Expert
When it comes to creating compelling video, it’s more than just how we put it together. Although creation is important, compelling video is about grabbing attention and making an impact on the viewer. Learn how to stand out from the masses within seconds with a few of...
Everything You Need to Know About Alt Text + Best Practices
If you’ve spent any time around digital marketing, you might be familiar with or have heard of alt text. Alt text provides context to search engine crawlers, helping them index images properly. What is Alt Text? Alt text (alternative text, alt tags or alt attributes)...
5 Ways to Use Video on Social Media
Here at OTM, we don’t just hold up our foam fingers for you and your business on the sidelines. We are on the playing field, constantly keeping up with industry trends and strategies to help you get to your goal. In recent months, we have noticed that video is...
Why It Is Important to Build Relationships with our Clients
Building lasting relationships with our clients is our goal here at OTM. In order to develop these relationships, we spend considerable time understanding our client’s service, product offering, the unique value they bring to their customers and how they operate and...
How to Choose a Marketing Agency
When it comes to choosing a marketing agency, it can tend to be overwhelming. Every business has its own unique vision, so it is crucial to find an agency comprised of the right group of people to get you where you want to go. So as you begin your search, here are...
Delivering a Personalized Experience on Social
Social media is one of the fastest changing channels in marketing. Even 10 years ago, the content we would consume on social media was limited to short pieces of text that described what we were doing at that moment. Everyone remembers when Facebook’s default posts...
Web Design and Web Development, What’s the Difference?
If you're looking into a new website, are you supposed to hire a "web designer"? Maybe a "web developer”? What does it actually take to build a website? Building a website requires many different skill sets, including Strategy, Content Development, Design,...
2019 Social Media Trends
The social media landscape changes faster than we can say tequila & timelines. This means that companies are scrambling to stay-up-to-date with evolving trends. With the rise and fall of various social media platforms and the evolution of social media as a...
Safely Updating WordPress
One of the most critical steps you can take in running a website is keeping it up-to-date with the latest WordPress and plugin updates. These updates come out fairly often and will be apparent by little "orange" circles within the admin bar. If you're going to be...
OTM at Adobe MAX Conference
Earlier this month, OTM’s Chief Creative Officer, Vallene Kailburn, and Art Director, Katie Hutmacher, attended the annual Adobe MAX conference, hosted (bonus!) this year in Los Angeles. The trip proved to be an all-out adventure and let’s be honest, a designers...
Social Media Copyright Infringement
We do a great job of educating our clients on the myths and facts about copyright law, so nobody ends up inadvertently violating a copyright. We’re pretty vigilant about checking up on rights for anything our clients provide us. A lot of you are handling social media...
Boning Up on Portrait and Product Photography
Getting good photos for your website or your brochure or your magazine ad or whatever else can be tricky. We used to partner with Harper’s Point Photography here in Fort Collins. Then they moved out to the Los Angeles area, which made things tough. So we decided to...