Marketing + Strategy
OTM is a full-service marketing agency that combines business strategy and consumer behavior modeling with traditional marketing services to help businesses grow demand and expand into new markets.
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Why Every B2B Company Needs a Video Marketing Strategy
Video marketing has emerged over the past decade as a powerful tool for businesses to engage with their target audience, build brand awareness, and drive conversions. While often associated with B2C companies, the importance of video marketing for B2B companies cannot...
How to Utilize CAC:LTV Metrics in Marketing
Understanding and utilizing CAC (Cost to Acquire Customer to Lifetime Value) metrics is crucial for effective marketing strategies. By knowing how much it costs to acquire a customer and the value that customer brings to the business, companies can make informed...
Do I Need SEO For My Website in 2024?
Whether you've seen a decrease in your website traffic, noticed competitors ranking higher than you, or are launching a new website and want people to find it, search engine optimization (SEO) has likely come up in the conversation. Most SEO experts will tell you that...
The Power of Testimonial Videos in Building Credibility for B2B Businesses
In the ever-evolving landscape of digital marketing, establishing trust and credibility is paramount, especially for B2B businesses. One powerful tool that has proven its efficacy is the testimonial video. In this blog, we'll delve into the compelling reasons why...
So You Bought a Business: New Business Marketing Essentials Checklist
So you bought a business. Congratulations! Whether you've acquired a small startup or a thriving enterprise, embarking on this journey is a significant milestone. As you step into the shoes of the previous business owner, there's a wealth of knowledge and information...
5 Steps to Leveraging Focus Groups and Customer Interviews for Business Growth
In today's ever-evolving market landscape, understanding your customer base inside and out is more important than ever. No matter how strong your relationship is with your customers, or how much you think you already know about them and their problems/needs/wants, the...
Don’t Let a Slow Website Cost You Customers: Embrace Speed for Better UX
In the current digital landscape, website speed has become a crucial factor not just for user experience but also for maintaining a strong online presence. With Google placing a stronger emphasis on page loading times, businesses can no longer afford the luxury of...
Accelerate Business Growth by Building Your Personal Brand in 8 Steps
People buy from people, so a key part of growing your business is growing your personal brand. What is personal branding?Personal branding is the process of defining and promoting what you stand for as an individual. (Source: Sprout Social) If you happen to own or...
Digital Marketing Strategies For B2B Professional Services To Embrace In 2024
Professional service firms are increasingly turning to digital marketing strategies to gain an edge in positioning their business amongst their competitors. Marketers create digital marketing strategies for B2B positioning every day to target specific audiences and...
How to Write a Subject Line for an Email That Actually Gets Opened
Welcome to the ultimate guide on crafting irresistible email subject lines that will elevate your marketing game! In the fast-paced world of digital communication, your subject line is the gatekeeper to your email's success. Let's dive into the best practices that...
4 Steps to Refreshing Your Marketing Strategy for 2024
It can be easy to “set it and forget it” when it comes to your marketing strategy, especially if it feels like things are going well. However, we firmly believe that every business should revisit its marketing strategy at least once a year (along with any time you...
OTM Joins Elite Ranks of StoryBrand Certified Agencies Across the Nation
In an increasingly competitive marketplace, businesses constantly seek innovative ways to break through the noise and connect with customers. OTM is proud to announce it has earned the StoryBrand Certified Agency designation. This designation places OTM in an elite...