Images are one of the heaviest elements on a website and almost always one of the slowest items to load. Luckily, we have lots of options when it comes to image types - but which one is best for the web? And, on top of that, what variation of individual image types...
I have designed a lot of websites over the years and worked with a lot of different companies in the process. One thing that has come up year after year is a client who has experienced a bad website design process with another firm. I often hear that the firm has been...
Put in their simplest terms, forms are documents that we use to request and collect information. Today, traditional static paperwork like what you would fill out in a waiting room, is often replaced by more (potentially) dynamic and interactive digital forms that use...
If it was up to Google's engineers, that may be the case. Last week week Google announced a new image file format titled "WebP". With approximately 65% of the the traffic over the web being from image files, the claimed 40% reduction in file size could cut down...
With double digit year over year growth, e-commerce shows no signs of slowing down. As traditional brick and mortar stores expand into the online sales world or startups plan to sell their products online, determining a shipping price plan can be a hurdle and a deal...
This is a questions we get a lot over here at Old Town Media. We put a site live and within a day or two we will have the client call up and wonder why when they type in a generic term like 'doctor' are they not being found on google. Here are some important things to...
AdWords campaigns need a fair amount of maintenance. In fact, neglecting to actively manage your campaign will end up costing you a lot of money over time simply from the extra cost per click that comes from a lower quality score, a lower CTR, and lower quality...
There are 10 major versions of Internet explorer, 5 major versions of Firefox, 25+ major versions of Chrome and 5+ versions of Safari. That's just desktop versions. If you get into mobile browsers the picture gets even more convoluted. The market share for each story...
AdWords and similar PPC programs are very different from organic search engine optimization efforts on the face - AdWords is, after all,effectively paying to beat more relevant organic results and get clicks that would never have otherwise seen your website. Despite...
While we were building our new site, we noticed that the site got slower and slower as we added the necessary functionality. This is a common problem with Wordpress because the more you tap into it's true potential and begin adding plugins, custom post types, page...