So you’ve optimized your content, researched your keywords, configured your meta descriptions, but what more can you do in terms of your site’s SEO? SEO can be thought of in three main concepts that work together to make your site more appealing to a search engine....
What is the first step in a marketing strategy? If your answer is “building a website,” think again. What about “setting up social pages?” Try again! The first step in a marketing strategy, after you’ve outlined your business plan and goals, is branding. Without a...
As an agency with a dedicated team of digital marketing specialists, we talk to our clients about SEO often. It is very common that we are asked by them what SEO is, why it is important, and what tactics for good SEO are. While SEO can seem complicated to most, it can...
Public Relations (PR) is a method of connecting with influencers, industry gurus, customers/clients and publications in order to disseminate information about a business, organization or particular message. Check out the benefits of hiring a Public Relations...
If you’ve spent any time around digital marketing, you might be familiar with or have heard of alt text. Alt text provides context to search engine crawlers, helping them index images properly. What is Alt Text? Alt text (alternative text, alt tags or alt attributes)...
It's 2018, the digital landscape is changing and marketers have to adapt. In order to make sure OTM sticks to the latest digital marketing best practices, Stacia Fortenbery, our Digital Strategy Specialist, went to Seattle to attend MozCon, and project manager Mollie...
At its most basic level, what’s the ultimate purpose of your website? Why are you paying to develop, host and maintain it? Irrespective of your business model, your industry or your digital strategy, the answer should be the same: to generate sales. At the end of the...
Marketing data has gotten a pretty bad rap lately. We’re up against companies stealing private user data and using it to market for devious purposes. But, online marketing is still rife with data points that aren’t intrusive, shady or otherwise creepy. And we’re...
Did you know that there are three places your business can appear on the first page of Google’s search results? Specifically, paid, local and organic listings. That’s a lot of opportunity (and competition) for placement on search engine results pages (or SERPs, as us...
Press releases are short, informative pieces detailing event announcements, company updates/changes, product releases and other items companies deem "newsworthy." Crafting a great piece could lead to a magazine feature, newspaper article or even television...