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A Change Log: Tracking Success – A Monthly Status Report

Business Leadership

We live in a fast-paced world. And with that comes change, both planned and unplanned. Tracking these changes is important to our business growth, but it's also important for us to remember what we've done right. This blog post will discuss how you can keep track of...

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When Is It Time to Change Your Most Successful Plans

Business Leadership, Marketing Strategy

As a leader, I’ve learned that it is important to always be trying new things. If you are not constantly evolving and changing your approach, then someone else will come along and do it for you. However, this doesn’t mean that we should change everything at once. So...

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Key Result Areas

How to Create Accountability for Your Creative Team through Key Result Areas

Business Leadership, Strategy & Consulting

What are Key Result Areas and why do they help create accountability for creative teams? Everyone on team OTM is constantly looking for ways to improve how we do things, from how we collaborate on big projects to how we communicate results to our clients, no one is...

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Why Your Marketing Agency Should Be Doing Quarterly Business Reviews

Business Leadership, Marketing Strategy, Strategy & Consulting

Finding the right cadence to work with clients is influenced by a lot of things: different industries, timelines, deliverable types and levels of engagement. These are just a few of the many factors that influence how often to meet with clients on projects and...

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OTM Wins ColoradoBiz‘s 2020 Top Company in Advertising, Marketing and Digital Marketing

Business Leadership

In its 33rd year, ColoradoBiz‘s Top Company honors the Colorado companies that have drive, determination, a vision and a plan and are ultimately making the state a better place to live and work. OTM is proud to have been awarded the 2020 Top Company in Advertising,...

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5 Podcast Recommendations for Leaders, Entrepreneurs & Creatives

Business Leadership, Strategy & Consulting

By Kerrie Luginbill I love listening to Podcasts. I listen to them while I'm getting ready for work, cleaning the house, driving, cooking - the list goes on and on. As an Enneagram 3, it's hard for me to really unplug and stop working, but listening to Podcasts is...

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Why Being a Student Makes You a Better Leader

Business Leadership

After almost a year of following and absorbing content by Donald Miller and his team at StoryBrand, the OTM team decided we were ready to take the next step in our adoption of the StoryBrand framework. As an investment in our agency and my ability to implement the...

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Why It Is Important to Build Relationships with our Clients

Business Leadership

Building lasting relationships with our clients is our goal here at OTM. In order to develop these relationships, we spend considerable time understanding our client’s service, product offering, the unique value they bring to their customers and how they operate and...

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