It's been said over and over again... "Email marketing doesn't work, it's all about social media." In fact, this exact thought has run through my own mind a time or two as I sat at my desk deleting one of the 10 emails I received from shopping sites the night before....
Welcome to 2014 from Old Town Media! The New Year is a time for “new”… it brings new ideas and a newfound drive to achieve more over the 12 months that will follow. It can be extremely refreshing, but it can also be overwhelming. Here to help, these are our top picks...
What is Social Commerce Social commerce is the integration of social media marketing into your e-commerce site.... For example, Social Rebate is a service that allows your to convert a portion of your e-commerce sales revenue directly to social media marketing. When a...
Social networking for business is nothing new, in fact, Social Media Today reports that more than 90% of marketers use social networking for business. Facebook, Google+, LinkedIn... they are all beneficial to not only your brand visibility and SEO, but they also allow...
With the growing use of social media as a marketing tool, it can become easy to forget what the real goal of a social networking platform is: to connect individuals and provide a platform for dialogue between you and your network. A couple of months ago, Julia, a...
Today is the last full day of work for our intern Nolan, and frankly, it’s really a drag. He’s been a great member of the team. My teacher friends call it the fountain of youth, being around young people keeps you young. I think they’re right, I feel 35! Our average...
I read an article recently that said only 11% of people expect to receive customer service through social media. Since everyone and their grandma uses social media I found this statistic surprisingly low (as did the author of the article). By encouraging your...
Friends, social media marketing is for real! Old folks like myself were hoping it was just a passing phase or a fad, but you’re going to have to accept it. If a friend tells you, “I love Old Town Pizza” and you were looking to get some pizza, you’d probably give it...