With the ability to purchase just about any product online, customers turn to the opinions of others to influence their next purchase. Whether they are shopping online or in a brick and mortar store, no one wants to be unhappy with their new purchase. Whether you are...
Reviews make a huge difference in today's world. Customers and prospects are consistently checking for reviews of products, services, and even individual service providers. You can't do a Google search for a company without seeing their average review rating. Amazon...
Most local business take online views for granted. They don't monitor them, never respond to them or respond angrily, or don't even know that people are talking about them. However, customers these days do know they exist, do seek them out, and do change their...
Trend Watching is one of our favorite blogs over here at Old Town, and their latest blog is all about admitting and being proud of your flaws as a company. Research has shown that even serious flaws can boost a consumer's opinion of your brand if it's admitted and...
It's no secret that, as time goes on, consumers and prospects grow more and more impervious to advertisements. Search ads, banner ads, Facebook ads, even billboards, highway signs, and yards signs have or are becoming a more difficult medium to use to reach customers....
Google Places is an excellent tool for customer looking for potential businesses or products, especially locally. But, it can also be the bain of your business and reputation if someone visits your page and writes a scathing review. Luckily, there are several steps...
What's the trick to getting visitors to stay long? Content! One of the most important things you can manage on your site is the content. This is more than just delivering a large quantity of words grouped together. This involves looking at your marketing plan, your...