It's old news by now that Netflix recently hiked their prices. They made the pricing decision to split their DVD and online programs into separate pricing for their customers, effectively resulting in a 60% price hike with little to no added value or reasoning for the...
We’re in the middle of a 4-part series about the 4P’s of marketing and how they relate to local and online companies. In case you missed Tuesday’s post, the 4 P’s are a framework that have guided marketing decisions for the last 50 years in most successful marketing...
Every business needs to be differentiated. Whether you’re a local eat-in restaurant that only serves hot dogs, or a multi-national corporation selling aesthetically pleasing MP3 Players and computers, you need a way to differentiate yourself from your many...
A brand is far more than a logo. A brand is your customer service. Your store front. Your uniforms. Your print media. The quality of your product. The marketing channels you choose. Your clients. Your attitude. Your employees. Your pricing. Your vendors. And on and on...