We all know that YouTube is massive. One oft he biggest ways that websites get noticed is by uploading or creating creative, fun, shocking, interesting, or downright weird videos. Setting up your own channel will allow users to subscribe to it, thus giving you more...
Sponsor a College or University Project
Many courses require a student to get a set amount of work experience or do a final year project. contact your local college and/or university and offer them a project that you would like their students to help on. I personally worked on a project for LL Bean in my...
Get Involved
Get involved in your community. It is not only a great way to give back, but it can also help promote your business and website. You can donate directly to a charity, get involved in their event, or donate your time and / or services. There are many non-profits out...
Run an Event
Running an event is a fantastic way to both market your business and connect with your customers, clients and experts in your sector. Your event can be focused on your site and your business' sector, in order to raise awareness of you and your company. Some great...
Newsletter Tips Part Two
Focus on list quality over list size Growing your mailing list is important, but don’t do it at the expense of quality. While it may look impressive to have a large list, quality names should be your highest priority. Make sure your company has defined its target...
Newsletter Tips Part One
Permission is not optional When you send unsolicited email, you hurt your brand, your campaign and your sender reputation. Don’t use “stealth” methods to collect email addresses such as pre-checked box- es on site registration forms. Use a proper, two-stage opt-in...
Finding the right events
When running a business it's important to get out in front of the decision makers. One of the easiest ways is to attend regular offline networking events. To find events that peak your interest as well as potential clients, join Meetup(meetup.com) groups around your...
A competitive advantage with Twitter
While a large portion of businesses are getting online and joining the rush to Twitter, its important to do so with a strategy. While coming up with a social media marketing plan is something that is very unique to every business, one aspect that is watched...
SEO – How much are you really paying?
The quick and easy way to get traffic to your website is to simply pay for it. Today, a staple of any online marketing campaign includes Pay-Per-Click (PPC) advertising. Whether its to promote a new company launch, a new product or target potential buyers during peak...
Advertising through Blogs
If you've got a website, chances are your trying to attract new visitors. A traditional method outside of natural SEO is to use Google Adwords to help spur a spike in traffic. A more affordable, complimentary strategy may be to advertise on local and regional...