If you haven’t incorporated mobile marketing strategies into your business' marketing, now is the time. As the use of cellphones (specifically, smartphones) continues to grow, it is increasingly important for small business owners to adopt mobile marketing practices....
Picture this - it's Friday night and my husband and I are trying to decide where to eat dinner. We are rattling off the names of our favorite restaurants before I remember a new pizza place just opened in Old Town. Before we finalize our decision though, I...
This year will mark my second year as a high school DECA State judge and my fourth year volunteering my time to local DECA Chapters. DECA, if you aren't familiar, is an organization that prepares emerging leaders and entrepreneurs in marketing, finance, hospitality...
Today is the day. The event you have spent so many months planning is finally here. It is your creation, your baby, and it has caused you many sleepless nights and overtime hours. You excitedly roll out of bed the morning of, eager to witness your hard work pay off in...
It's been said over and over again... "Email marketing doesn't work, it's all about social media." In fact, this exact thought has run through my own mind a time or two as I sat at my desk deleting one of the 10 emails I received from shopping sites the night before....
Welcome to 2014 from Old Town Media! The New Year is a time for “new”… it brings new ideas and a newfound drive to achieve more over the 12 months that will follow. It can be extremely refreshing, but it can also be overwhelming. Here to help, these are our top picks...
In marketing, the dreaded "talking heads" is used to reference a type of video where an individual is speaking directly to the camera without any b-roll or other elements that enhance the production. Here's an example of a talking head video that I watched three times...
Contrary to popular belief, Public Relations (PR) is not just an industry that thrives on the misconduct of large corporations. Nor is it an industry that only focuses on constructing inaccurate but appealing images of businesses and individuals. However, there are...
There's one thing that I constantly have to remind clients... YOU are NOT your TARGET AUDIENCE. What does that mean? It means that when you're determining how to market your business, product or service, you may have to step outside of the box in order to...
We'd like to introduce you all to our new marketing manager, Kerrie Luginbill! She will be handling all of our marketing accounts and bringing fun new ideas to Old Town Media. We are excited to have her! Kerrie grew up in Brighton, Colorado, before moving to Fort...