Part 1 of the Breaking the Founder-Led Growth Ceiling Series Many B2B boutique firms start strong with founder-led sales, but at some point, growth stalls. Leads dry up, revenue becomes inconsistent, and no matter how much effort the founder puts in, scaling feels...
This year will mark my second year as a high school DECA State judge and my fourth year volunteering my time to local DECA Chapters. DECA, if you aren't familiar, is an organization that prepares emerging leaders and entrepreneurs in marketing, finance, hospitality...
Today is the day. The event you have spent so many months planning is finally here. It is your creation, your baby, and it has caused you many sleepless nights and overtime hours. You excitedly roll out of bed the morning of, eager to witness your hard work pay off in...
It's been said over and over again... "Email marketing doesn't work, it's all about social media." In fact, this exact thought has run through my own mind a time or two as I sat at my desk deleting one of the 10 emails I received from shopping sites the night before....
In marketing, the dreaded "talking heads" is used to reference a type of video where an individual is speaking directly to the camera without any b-roll or other elements that enhance the production. Here's an example of a talking head video that I watched three times...
There's one thing that I constantly have to remind clients... YOU are NOT your TARGET AUDIENCE. What does that mean? It means that when you're determining how to market your business, product or service, you may have to step outside of the box in order to...
From social media tools to viral videos to apps, it seems new marketing channels emerge every day. Consequently, marketers often feel the need to stretch existing campaigns to incorporate new popular channels. But through these efforts to maintain relevance, marketing...
With the growing use of social media as a marketing tool, it can become easy to forget what the real goal of a social networking platform is: to connect individuals and provide a platform for dialogue between you and your network. A couple of months ago, Julia, a...
Sometimes companies will try to refresh their brand by giving it a facelift or a complete re-do. Sometimes they get it right and sometimes they get it wrong. The examples below are ones that were trying to be fresh and edgy but now either come across harsh,...
Here are a few words... it isn't mass media marketing. Now here's a rant: If you haven't been living under a rock (a rock without 3G coverage), you are probably aware of the power of social media marketing. Essentially, the reason social media is such a powerful...