If you haven’t incorporated mobile marketing strategies into your business' marketing, now is the time. As the use of cellphones (specifically, smartphones) continues to grow, it is increasingly important for small business owners to adopt mobile marketing practices....
In a newsroom post this morning, Facebook announces a new Ad Preferences feature for users. The social media website is also narrowing in on targeted advertisements by collecting web browser history from users. In the past, Facebook mostly collected information about...
A few years ago, while sitting in the waiting room for a dentist appointment, I noticed a chalkboard with the phrase ‘Like Us on Facebook!’ written in bold. Thinking it was ‘odd’ to follow my dentist’s Facebook Page, I thought little of it and returned to my...
With the growing use of social media as a marketing tool, it can become easy to forget what the real goal of a social networking platform is: to connect individuals and provide a platform for dialogue between you and your network. A couple of months ago, Julia, a...
Every social media site has a specific purpose for businesses that goes above and beyond the potential social benefits. An added perk, if you will. Each one is unique and individual and we're going to go through some of the bigger ones to help you understand the true...
Friends, social media marketing is for real! Old folks like myself were hoping it was just a passing phase or a fad, but you’re going to have to accept it. If a friend tells you, “I love Old Town Pizza” and you were looking to get some pizza, you’d probably give it...
Facebook just released some exciting news today: you can now schedule posts up to 6 months in advance! We've waited for this feature for years, and until now it was only available with Hootsuite. Now, however, you can schedule posts for an exact date and time up to 6...
bit.ly, the link shortening website, just posted a blog detailing the best times to post a link to Facebook & Twitter. The results are very interesting, and not exactly what you'd think. The images are heat maps of the best times based on hour of the day and day...
Well, no recent tech news post would be complete (or, it seems, even exist) without Facebook and Google and both are dominating this week's wrap-up. Google redesigned Google+ (it looks great and uses white space vigorously), Facebook bought Instagram, and Facebook is...
A new study by TBG Digital, originally broken by Mashable's business blog, revealed that users in South Dakota, Tennessee, and Colorado have the highest click-through rates in the nation on Facebook. This means that you'll have a higher chance of getting...