Google Places is an excellent tool for customer looking for potential businesses or products, especially locally. But, it can also be the bain of your business and reputation if someone visits your page and writes a scathing review. Luckily, there are several steps...
A brand is far more than a logo. A brand is your customer service. Your store front. Your uniforms. Your print media. The quality of your product. The marketing channels you choose. Your clients. Your attitude. Your employees. Your pricing. Your vendors. And on and on...
Many people have asked, what exactly is "Branding" your company and why should I do it? A brand is a collection of elements that help define what your product is. Strong branding can be applied to new products and still carry all the connotations of the brand. Here...
Permission is not optional When you send unsolicited email, you hurt your brand, your campaign and your sender reputation. Don’t use “stealth” methods to collect email addresses such as pre-checked box- es on site registration forms. Use a proper, two-stage opt-in...