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A brand is far more than a logo. A brand is your customer service. Your store front. Your uniforms. Your print media. The quality of your product. The marketing channels you choose. Your clients. Your attitude. Your employees. Your pricing. Your vendors. And on and on...

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What is a Brand?

Many people have asked, what exactly is "Branding" your company and why should I do it? A brand is a collection of elements that help define what your product is. Strong branding can be applied to new products and still carry all the connotations of the brand. Here...

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