By using Google AdWords, you can pay to artificially boost your SEO success, and ultimately increase your web-traffic. However, a great AdWords campaign requires patience, tinkering, and maintenance in order to be successful. Here are some tips to ensure that your...
Google makes constant changes to their algorithms, as we've mentioned before they make over 500 changes a year. However, several changes have led to a new wave in ranking standards that was previously impossible: measuring user experience. User experience (UX) is a...
A new study the incremental difference between organic and paid ads revealed some a very interesting fact: even with a #1 organic Google ranking, paid ads result in a 50% increase in traffic. The relevance here is that it's often assumed that an organic #1 ranking...
Google released a new update today (although reportedly only affecting 1% of results) that penalizes sites with ads above the fold. In other, words, the less content you have above the fold, the more you will be penalized. The point of the release is to make it easier...
It's no secret that, as time goes on, consumers and prospects grow more and more impervious to advertisements. Search ads, banner ads, Facebook ads, even billboards, highway signs, and yards signs have or are becoming a more difficult medium to use to reach customers....