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In an increasingly competitive marketplace, businesses constantly seek innovative ways to break through the noise and connect with customers.
OTM is proud to announce it has earned the StoryBrand Certified Agency designation. This designation places OTM in an elite group of StoryBrand Certified Agencies, one of only two in the state of Colorado and among 32 nationwide.
“I have been a StoryBrand Certified Guide since December 2019, and this year we opted to take the leap and get our entire team certified,” Kerrie Luginbill, Chief Strategy Officer and Partner stated, “This certification reaffirms our commitment to providing our clients with effective storytelling solutions as well as our commitment to the continual growth and development of our team of marketing specialists.”
The agency certification process includes an intensive 2-day workshop with a StoryBrand trainer to master the 7-part framework and how to leverage it in storytelling activities. StoryBrand, the brainchild of renowned author Donald Miller, made popular by his book, “Building a StoryBrand: Clarify Your Message So Customers Will Listen” has revolutionized brand messaging by adopting a customer-centric approach that diverges from conventional brand-centric storytelling. This approach allows agencies to empathize with a customer’s journey and goals, equipping teams to create marketing strategies that truly connect.
Branding Your Business for Growth
Through the OTM Brand for Growth Process™, we partner with you to marry your market positioning with branding elements in order to create a visual representation of who you are as a business, and how you wish to be perceived by the world through colors, shapes, words, patterns, and more.
At its core, branding is about representing your unique identity in a way that communicates value and establishes bonds with your audience. At OTM, we love to build brands with meaning. We don’t just slap together a logo and call it good, in fact, we constantly harp on the fact that your brand is much bigger than a logo!
Your brand is the sum of all parts: it’s your story, it’s how you package your product, the colors that you use, the photos that you choose, and the emotions that you, your product or your service evoke from people – and why.