Marketing + Strategy
OTM is a full-service marketing agency that combines business strategy and consumer behavior modeling with traditional marketing services to help businesses grow demand and expand into new markets.
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4 Tips to Power-Up Your Pitch During the Pandemic
“Where there’s a will (alongside some added guidance) there’s a way,” is a mantra most media professionals — myself included — are working with these days. The ability to cultivate media relationships to garner impactful press coverage has historically been a...
At-Home Video Production Tips
Over the last several months, we have all experienced a shift in work and resources. A change of pace, whether it just be in the way we work and shop, can lead to a creative reset. For a lot of us, this has introduced some challenges, but it has given us the...
Communication Tips During Crisis: Timing, Trust and Transparency
Our Chief Strategy Officer, Kerrie, was honored to be featured as an expert panelist for the FoCo Nonprofit Networking Group to discuss Relevancy and Resiliency: What are the Short, Mid, and Long Term Strategies Required by Nonprofits to Survive the COVID-19 Crisis?...
OTM Contributes to COVID-19 Relief Efforts
OTM has mobilized to assist with COVID-19 relief efforts across the Northern Colorado community. Contributions include a $1,000 employee-led donation to the Northern Colorado COVID-19 Response Fund, and a supply of 250 hand sanitizers to Fort Collins Rescue Mission....
Healthy Habits for Businesses to Practice During the COVID-19 Crisis
Since the coronavirus landed on U.S. shores, the media has been working overtime—not only describing the symptoms and areas affected to those seeking information but also how the outbreak is impacting business. Whether it be the dramatic stock market drop, large-scale...
3 Ways to Recharge Your Creativity
By: Vallene Kailburn As a designer, I sometimes forget that my creativity is not a renewable resource. Constantly being “on” and asking my mind to pour out creativity puts me (and all designers) at the risk of burnout! By making a conscious effort to recharge, I am...
The Fort Collins Area Chamber of Commerce Awarded OTM Business of the Month
OTM was recognized as the Business of the Month by The Fort Collins Area Chamber of Commerce! Their Red Carpet Committee, who hosts Business of the Month events, joined us in our office to celebrate! The Business of the Month is an honor given to members who have been...
5 Podcast Recommendations for Leaders, Entrepreneurs & Creatives
By Kerrie Luginbill I love listening to Podcasts. I listen to them while I'm getting ready for work, cleaning the house, driving, cooking - the list goes on and on. As an Enneagram 3, it's hard for me to really unplug and stop working, but listening to Podcasts is...
Why Being a Student Makes You a Better Leader
After almost a year of following and absorbing content by Donald Miller and his team at StoryBrand, the OTM team decided we were ready to take the next step in our adoption of the StoryBrand framework. As an investment in our agency and my ability to implement the...
Life-Changing and Time-Saving Takeaways from Adobe Max
Each year, Adobe introduces an array of updates, products and sneak peeks at its conference, Adobe Max, and this year, our designers were lucky enough to be able to soak it all in while also soaking in sunny Los Angeles, California. While they are thrilled to have new...
A Year in the Life of a Marketing Agency
What a year 2019 was for OTM! Since welcoming new team members, growing our team of creatives to 15 and counting, we not only had the opportunity to experience incredible new talent, but we continued to grow as a team and work-family. (Speaking of family, Miles and...
A Quick Guide to Receiving Customer Reviews
Statistics show that the majority of all online users refer to customer reviews before they buy a product, a service or interact with a company. Especially with the increase of online businesses and digital marketing, brand reputations are often built solely upon the...