Marketing + Strategy
OTM is a full-service marketing agency that combines business strategy and consumer behavior modeling with traditional marketing services to help businesses grow demand and expand into new markets.
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Why Every Business Needs a Brand Strategy
Your brand is what other people say about you when you’re not in the room. In this article, we will walk you through 3 benefits you will experience with an effective brand strategy in place. A strong brand will differentiate your company from its competitors, which is...
What Is Brand Marketing?
Brand marketing is a unique and essential aspect of advertising and marketing strategy. It involves developing a brand identity and then using it to differentiate a company's products or services from its competitors. Brand marketing can be an extremely effective way...
Create More with Less: How Marketers Can Leverage Generative AI and ChatGPT to Create Value
The world is constantly changing, and with it, so is the way we work, communicate, and interact with others. We’re not just talking about the latest shiny object or social media platform, but the way we think about how we create value. Take generative AI for example....
OTM: Your Inc. Power Partner Award Winner
We won the Inc. Power Partner Award! We’ll be celebrating this for a while – prepare yourselves. To be named on Inc. Magazine’s Power Partner List is no small feat, and we have our wonderful clients to thank for it! We were among thousands of applicants, most of which...
Lo-Fi vs Hi-Fi: Which is Better?
When working on a video or photography project, budget and time are often the key factors determining the quality of your end result. It can be totally fine to grab a quick, unplanned shot here and there for b-roll or a social post, but higher quality video and...
Optimizing for Google: What Does Search Engine Optimization Do
One thing we’ve found to be true for all of the clients we’ve had the privilege to work with at OTM is the need to maintain a relevant presence for their customers online. To this end, we begin conversations around our recommendations that certainly contain search...
Marketing Acronyms You Should Know
We get it, sometimes by trying to make things simple, we end up making it feel more complicated. Marketing acronyms can sometimes be that way, especially when you are new to the field and aren’t familiar with the jargon. So, we put together the most common acronyms we...
Video Marketing for Doctors | Medical Marketing
Video is an often overlooked method of connecting with future (and current) patients and building credibility, especially in the medical industry. Since the beginning of the pandemic, more and more services have switched from in-person to hybrid or 100% online and...
The Rise of TikTok: Why Short-Form Content Should Be Part of Your Marketing Strategy
In terms of content marketing, long-form has been the status quo for decades. According to Core DNA, long-form content is any content between a short study and a novelette. There is undoubtedly a time and a place for this content. However, with shortened attention...
Core Values Make the Difference in Our Culture at OTM
At OTM, the idea that we are committed to our core values is practically an understatement. Our core values are deeply embedded in everything that we do - from the way that our team members interact with one other to how we approach the solutions we provide to our...
A Change Log: Tracking Success – A Monthly Status Report
We live in a fast-paced world. And with that comes change, both planned and unplanned. Tracking these changes is important to our business growth, but it's also important for us to remember what we've done right. This blog post will discuss how you can keep track of...
When Is It Time to Change Your Most Successful Plans
As a leader, I’ve learned that it is important to always be trying new things. If you are not constantly evolving and changing your approach, then someone else will come along and do it for you. However, this doesn’t mean that we should change everything at once. So...