Marketing + Strategy
OTM is a full-service marketing agency that combines business strategy and consumer behavior modeling with traditional marketing services to help businesses grow demand and expand into new markets.
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“More” and “Better” Are Not Synonyms
A 10 question optimization self audit for ops, sales, and finance TL,DR: When results are flat, the default is to add more. The better move is to find the constraint, improve it, then scale what works. Use this ten minute audit to decide if you need new investment, or...
How to Create Your Full-Funnel Marketing Strategy
Most B2B founders think the buyer journey starts when someone fills out a form. It doesn't. It often started 90–180 days earlier. They were reading, clicking, lurking, comparing. But because there was no inquiry, the CRM stayed quiet. And that's where most sales...
Why Your Business Needs a Brand Strategy That Actually Scales
You’ve got traction. A growing team. Solid delivery. But your brand? Still leaning on gut feel. And without a clear brand strategy, things start to crack. You’re fielding inconsistent leads. Your sales team is rewriting the pitch every week. And you’re burning out...
How to Define a Value Proposition That Stands Out in a Crowded Market
You’re great at what you do. Clients love you. But somehow, your growth has stalled. You’re juggling delivery, sales, marketing, and maybe even hiring. Your site still reflects who you were two years ago. You’ve tried updating your messaging, but nothing sticks. You...
Why Growing B2B Companies Hit the 25-30 Employee Wall (And How a Fractional CMO Gets You Through It)
You've built something incredible. Your B2B service firm has grown from a scrappy startup to a legitimate operation with 25-30 employees. Revenue is flowing, clients are happy, and your team is executing. But suddenly, everything that got you here seems to be falling...
How to Use Social Media for Business Now & into 2026
If you’re a founder of a professional services firm, you’ve likely asked yourself: Is social media worth the effort? It can feel noisy, unpredictable, and tailored for influencers. You don’t need more noise, you need more of the right people remembering your name when...
How to Build a Brand Identity Design That Drives Growth
If you want to scale, your visual brand identity can’t just look good. It needs to pull weight. Brand identity design isn’t about color palettes—it’s about creating a consistent, recognizable presence that builds trust, signals authority, and shortens the sales cycle....
Breaking the Founder-Led Growth Ceiling Part 3 of 3: A Step-by-Step Transition From Founder-Led Sales to Scalable Growth
Part 3 of the Breaking the Founder-Led Growth Ceiling Series Most founders reach a point where they realize they can’t be the only one driving sales. They know their business won’t scale if they’re involved in every deal. But the challenge isn’t just hiring a...
Breaking the Founder-Led Growth Ceiling Part 2 of 3: Why Hiring More Sales & Marketing Won’t Fix the Problem
Part 2 of the Breaking the Founder-Led Growth Ceiling Series When a business stalls, the first reaction is often to hire someone to fix it—a salesperson to close more deals or a marketing agency to generate more leads. But most businesses that take this route end up...
Breaking the Founder-Led Growth Ceiling Part 1 of 3: Why Your Business Has Stalled
Part 1 of the Breaking the Founder-Led Growth Ceiling Series Many B2B boutique firms start strong with founder-led sales, but at some point, growth stalls. Leads dry up, revenue becomes inconsistent, and no matter how much effort the founder puts in, scaling feels...
You’re Already Marketing—Now Make It Work for Scale
You’re Already Marketing—You Just Don’t Call It That Most founders I talk to say something like this: "We’ve never really done marketing." And I get why they say it. They’ve built their business through grit, relationships, and delivering great work. No big ad...
Leveling Up Your Zoom Waiting Room: How to Create a Custom Video Experience
Tired of the same old Zoom waiting room screen? Want to make a more engaging and professional first impression? Zoom allows you to customize your waiting room with a video, turning those few pre-meeting minutes into an opportunity to connect with your attendees. We...