Marketing + Strategy
OTM is a full-service marketing agency that combines business strategy and consumer behavior modeling with traditional marketing services to help businesses grow demand and expand into new markets.
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LinkedIn Ads for B2B: Maximizing Lead Generation and Sales
LinkedIn has become a powerful tool for B2B marketers looking to target professionals and decision-makers in various industries. LinkedIn Ads offer the ability to create highly personalized marketing campaigns. The platform's focus on professional networking makes it...
The B2B Marketing Funnel: Calculating Your Way to More Sales
Tired of marketing efforts that feel like a shot in the dark? A common pain point we see with our B2B clients is that they don’t know where to start when it comes to goal setting and budgeting for their marketing and sales teams. After all, in the B2B space, the buyer...
Revitalize Your Marketing in 2024: A Comprehensive Guide to a Full-Funnel Strategy Refresh
In today's rapidly evolving digital landscape, staying ahead of marketing trends and techniques is crucial for any business aiming to thrive. As we step into 2024, refreshing your marketing strategy and adopting a full-funnel approach has never been more essential....
Is Your TAM Big Enough? Choosing the Right Expansion Strategy to Grow Your Business
In the ever-evolving landscape of business, growth is the ultimate objective. Whether it is to grow, scale, and exit, or to develop a business that affords you the lifestyle you want for years to come. But for business owners grappling with pipeline challenges (not...
A Guide for Businesses: When to Hire a Marketing Agency
Consumer behavior and technology evolve faster than most companies can keep up. In fact, according to ReportLinker, the global digital advertising and marketing market is projected to grow to over $780 billion by 2026. With so many options and strategies across the...
How to Connect Your Sales and Marketing Efforts for Data-Driven Success
In today's competitive marketplace, data reigns supreme. The integration of sales and marketing efforts is no longer a strategic choice made by large enterprise companies, but a necessity for businesses of all shapes and sizes. By integrating sales and marketing...
How Can You Ensure Your Content Drives Action: Strategies for Maximum Engagement
To ensure content drives action, it's critical to start with a clear understanding of the target audience and what motivates them. An effective content strategy requires the creation of material that resonates with the audience, offering them value that goes beyond...
Full Funnel Advertising Strategies
Full funnel advertising encapsulates an extensive approach to marketing. It focuses on guiding potential customers through the entire purchasing journey. This includes gaining their initial awareness of the final action of making a purchase. This method ensures that...
The Starbucks Secret Sauce: Customer Journeys & Your Small Business
Ever wondered how Starbucks creates such a loyal following? It's not just about the coffee. A decade ago, we at OTM were inspired by how they've meticulously crafted the entire customer experience, not just the product itself. The "Starbucks Experience" is legendary –...
Why Every B2B Company Needs a Video Marketing Strategy
Video marketing has emerged over the past decade as a powerful tool for businesses to engage with their target audience, build brand awareness, and drive conversions. While often associated with B2C companies, the importance of video marketing for B2B companies cannot...
How to Utilize CAC:LTV Metrics in Marketing
Understanding and utilizing CAC (Cost to Acquire Customer to Lifetime Value) metrics is crucial for effective marketing strategies. By knowing how much it costs to acquire a customer and the value that customer brings to the business, companies can make informed...
Do I Need SEO For My Website in 2024?
Whether you've seen a decrease in your website traffic, noticed competitors ranking higher than you, or are launching a new website and want people to find it, search engine optimization (SEO) has likely come up in the conversation. Most SEO experts will tell you that...