Marketing + Strategy
OTM is a full-service marketing agency that combines business strategy and consumer behavior modeling with traditional marketing services to help businesses grow demand and expand into new markets.
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Do I Need SEO For My Website in 2024?
Whether you've seen a decrease in your website traffic, noticed competitors ranking higher than you, or are launching a new website and want people to find it, search engine optimization (SEO) has likely come up in the conversation. Most SEO experts will tell you that...
Revitalize Your Marketing in 2024: A Comprehensive Guide to a Full-Funnel Strategy Refresh
In today's rapidly evolving digital landscape, staying ahead of marketing trends and techniques is crucial for any business aiming to thrive. As we step into 2024, refreshing your marketing strategy and adopting a full-funnel approach has never been more essential....
A Guide for Businesses: When to Hire a Marketing Agency
Consumer behavior and technology evolve faster than most companies can keep up. In fact, according to ReportLinker, the global digital advertising and marketing market is projected to grow to over $780 billion by 2026. With so many options and strategies across the...
The Power of Testimonial Videos in Building Credibility for B2B Businesses
In the ever-evolving landscape of digital marketing, establishing trust and credibility is paramount, especially for B2B businesses. One powerful tool that has proven its efficacy is the testimonial video. In this blog, we'll delve into the compelling reasons why...
So You Bought a Business: New Business Marketing Essentials Checklist
So you bought a business. Congratulations! Whether you've acquired a small startup or a thriving enterprise, embarking on this journey is a significant milestone. As you step into the shoes of the previous business owner, there's a wealth of knowledge and information...
5 Steps to Leveraging Focus Groups and Customer Interviews for Business Growth
In today's ever-evolving market landscape, understanding your customer base inside and out is more important than ever. No matter how strong your relationship is with your customers, or how much you think you already know about them and their problems/needs/wants, the...
Is Your TAM Big Enough? Choosing the Right Expansion Strategy to Grow Your Business
In the ever-evolving landscape of business, growth is the ultimate objective. Whether it is to grow, scale, and exit, or to develop a business that affords you the lifestyle you want for years to come. But for business owners grappling with pipeline challenges (not...
Don’t Let a Slow Website Cost You Customers: Embrace Speed for Better UX
In the current digital landscape, website speed has become a crucial factor not just for user experience but also for maintaining a strong online presence. With Google placing a stronger emphasis on page loading times, businesses can no longer afford the luxury of...
Accelerate Business Growth by Building Your Personal Brand in 8 Steps
People buy from people, so a key part of growing your business is growing your personal brand. What is personal branding?Personal branding is the process of defining and promoting what you stand for as an individual. (Source: Sprout Social) If you happen to own or...
Digital Marketing Strategies For B2B Professional Services To Embrace In 2024
Professional service firms are increasingly turning to digital marketing strategies to gain an edge in positioning their business amongst their competitors. Marketers create digital marketing strategies for B2B positioning every day to target specific audiences and...
How to Write a Subject Line for an Email That Actually Gets Opened
Welcome to the ultimate guide on crafting irresistible email subject lines that will elevate your marketing game! In the fast-paced world of digital communication, your subject line is the gatekeeper to your email's success. Let's dive into the best practices that...
How to Connect Your Sales and Marketing Efforts for Data-Driven Success
In today's competitive marketplace, data reigns supreme. The integration of sales and marketing efforts is no longer a strategic choice made by large enterprise companies, but a necessity for businesses of all shapes and sizes. By integrating sales and marketing...