How to Build Your Marketing Team for Optimal Growth
A Free Playbook for Small to Medium-Sized Businesses Looking to Grow
Most small to medium-sized businesses hire for marketing and sales execution first – which is usually a mistake.
In this playbook, Kerrie Luginbill of OTM and Jen Selverian of Nadexa Group delve into how to assemble a powerhouse marketing team for your small to medium-sized business.
From your first hire to scaling your department, this guide equips you with the strategies and insights necessary to construct a marketing team primed for success.
What You’ll Learn:
- How to establish a foundation for your marketing team
- Skills required for different marketing roles
- How to evolve your marketing department as you grow
- How to draft a great job description
- How to design your interview plan
Resources Included:
- Skills assessment
- Example organizational charts
- Job planning worksheet
- Sample job descriptions
Meet the Authors
About OTM
OTM is a Marketing and Strategy Consulting firm that helps B2B businesses establish the strategies, processes, and plans they need to scale.
The marketplace is competitive, the B2B customer journey is long, and selling expertise is incredibly challenging. At OTM we help you win by defining your strategy, aligning your teams, and building a scalable growth engine that attracts, engages, and converts leads for long-term success.