Google’s Mobile Movement

The Y-Combinator-backed startup, Pixate, founded a service that helps developers prototype mobile apps running on iOS & Android devices. Yesterday, Google bought Pixate and removed it’s payment model in order to make it a free to use service. That’s kind of a big deal.

In the last couple of months, Google has also acquired Red Hot Labs & Relative Wave, known for their stake in the app development and advertising market. Add these acquisitions to the news dropped at GoogleIO 2015 & the “Mobilegeddon” search update earlier this spring, it’s pretty easy to see that Google is taking on Mobile harder than ever before. This time it looks like we’re going to see Google take an even larger cut of the creative pie this time around too. Apple has dominated among designers the last several years and it would appear that Google is going to change that. You’d have to be living under a rock to not know about Google’s Material Design movement & all of the tools that have arisen because of it. With their recent acquisitions and the incredible reception of Material Design, Google is looking to be in a very a strong position in the mobile market for years to come.