In marketing, the dreaded "talking heads" is used to reference a type of video where an individual is speaking directly to the camera without any b-roll or other elements that enhance the production. Here's an example of a talking head video that I watched three times...
There's one thing that I constantly have to remind clients... YOU are NOT your TARGET AUDIENCE. What does that mean? It means that when you're determining how to market your business, product or service, you may have to step outside of the box in order to...
There’s a very strong correlation between the ability to sell and a business' success. You can have the perfect product or service, the most expensive and effective marketing campaign, but if you can’t sell you’re going to struggle. The president of UnderArmour...
One of the greatest things about WordPress is its templating power. You can install several base files and then an index.php file, and the whole site will autoload content, titles, images, and meta tags in through that one template. The benefit being that you can...
From social media tools to viral videos to apps, it seems new marketing channels emerge every day. Consequently, marketers often feel the need to stretch existing campaigns to incorporate new popular channels. But through these efforts to maintain relevance, marketing...
With the growing use of social media as a marketing tool, it can become easy to forget what the real goal of a social networking platform is: to connect individuals and provide a platform for dialogue between you and your network. A couple of months ago, Julia, a...
Sometimes companies will try to refresh their brand by giving it a facelift or a complete re-do. Sometimes they get it right and sometimes they get it wrong. The examples below are ones that were trying to be fresh and edgy but now either come across harsh,...
Any marketer knows that it's far easier to keep an existing customer than create a new one. Remarketing is all about capitalizing on this principle. But what exactly is remarketing? Put simply, remarketing is the practice of segmenting consumers based on how they have...
Reviews make a huge difference in today's world. Customers and prospects are consistently checking for reviews of products, services, and even individual service providers. You can't do a Google search for a company without seeing their average review rating. Amazon...
With the addition of powerful import tools within common ecommerce platforms, more and more customers are able to import their products easily on the fly from 3rd party systems like Quickbooks , CSV/Excel or point of sale systems. Depending on the system that you are...