If you have a small business, are a startup or are thinking about starting a business in the future, here are a few design considerations: 1. Create a brand identity. A complete brand identity includes a logo, consistent fonts, a color palette and design elements that...
One of the most common questions I am asked by new and potential marketing clients is, "How do you know where to start?" The idea of beginning from step one on a marketing or public relations campaign can be daunting, especially for an agency that may or may not...
Over the years, Old Town Media has developed and launched more than a handful of websites. Every web process is a little bit different depending on client expectations, deliverables and design, however there is one common element that seems to result in the most...
A few years ago, while sitting in the waiting room for a dentist appointment, I noticed a chalkboard with the phrase ‘Like Us on Facebook!’ written in bold. Thinking it was ‘odd’ to follow my dentist’s Facebook Page, I thought little of it and returned to my...
As a Marketing Manager, I've spent hours perusing iStock.com, Dreamstime.com and all of the other stock photo libraries online for photos that capture just the right "image" for my clients. Sometimes stock photos are the perfect answer, however, many times they aren't...
This year will mark my second year as a high school DECA State judge and my fourth year volunteering my time to local DECA Chapters. DECA, if you aren't familiar, is an organization that prepares emerging leaders and entrepreneurs in marketing, finance, hospitality...
Today is the day. The event you have spent so many months planning is finally here. It is your creation, your baby, and it has caused you many sleepless nights and overtime hours. You excitedly roll out of bed the morning of, eager to witness your hard work pay off in...
It's been said over and over again... "Email marketing doesn't work, it's all about social media." In fact, this exact thought has run through my own mind a time or two as I sat at my desk deleting one of the 10 emails I received from shopping sites the night before....
With the ability to purchase just about any product online, customers turn to the opinions of others to influence their next purchase. Whether they are shopping online or in a brick and mortar store, no one wants to be unhappy with their new purchase. Whether you are...
When you’re making that initial jump from print marketing materials to digital marketing materials, there are some key components to be aware of. Here are our top 3 design tips to guide you away from making your website look like a creative disaster: 1. Text Alignment...