The Art of Social Media Customer Service

Long gone are the days where everyone had to dial a number to complain. Now it’s easier to get online and tweet to businesses, or write negative reviews on Facebook. Over the years, social media has become a serious change agent in the business model by providing an...

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Top Lessons from the Global Leadership Summit

The first week of August, I had the opportunity to attend The Global Leadership Summit, hosted at Crossroads Church in Loveland. The Summit is a worldwide conference designed for leaders from every walks of life to get better and embrace the grander vision of their...

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Why Patience Is The Key To Social Marketing

Patience is a virtue There's no doubt about that. But in our world of instant gratification, we tend to forget that things take time. Most recently, I've found that business owners are growing increasingly frustrated with social media and the not always immediate...

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5 Important SEO Strategies to Remember

We know how important your website is…but what good is a website if no one can find it? The Internet is increasingly competitive and constantly changing and it is essential that your website shows up on search engine results in order for you to run a successful...

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Design without intention is just decoration

We heard this great quote on a web conference this weekend and it was one of those aha moments for us. So often we have clients come to us who want random design elements for no other reason in that they think it is 'cool'. It is very important to ask yourself when...

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the_content filter vs. wpautop function

In WordPress it's very common to use the wpautop() function. It's a very handy function for converting plain text into paragraphed & semi-formatted content. However, if you're using this function alone you could be missing out on a lot of functionality that you...

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The Underrated Power of Visual Content

Have you ever wondered why we love infographics so much at Old Town Media? First of all, an infographic is simply a “graphic visual representation of information, data or knowledge intended to present complex information quickly and clearly.” That being said, it’s...

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