Stop for a moment and think about three ways you could answer this question: Who are you? Unless you’re remarkably (and I mean remarkably) shallow, you probably didn’t answer that question with a description of the clothes you picked out this morning. Sure, your...
The Big Social Media Marketing No-No You’re Probably Doing
Here's the deal: I'm going to let you all in on a big digital marketing secret. The big social media marketing for business no-no that you're probably all doing and you should all stop immediately (or at least rethink) - no matter what business, industry or market...
Kick Out the (Creativity) Jams
Music has charms to soothe a savage beast. And get a creative team firing on all cylinders, too, but that’s not really the stuff of eloquent quotes, so you probably don’t hear about it as often. Nonetheless, our tunes play a pretty big role in keeping the OTM team on...
Clear Your Cache, Solve Your Update Headache
You know that joke about turning your computer off and on again being the best solution to most IT problems? Sometimes clearing your browser’s cache is the equivalent in the web design world. For a lot of reasons that are too technical and boring to go into here, your...
Working With an Agency: Why Collaboration is Key
At Old Town Media, we know that the clients we provide the best work for - the ones we are the most invested in, the most creative with and the most effective with - are the ones that work with us, collaboratively. Working collaboratively with us means that we aren't...
Historical Quality Score Data is Now Available in AdWords
This month, Google rolled out a number of changes in their AdWords platform (NEWS!), the most important of which is improved Quality Score reporting with new data columns. As advertisers, we can now see historical Quality Score data in AdWords. Long gone is the...
36 Quotes to Inspire Marketers (or Entrepreneurs)
I am a firm believer in the power of words.Quotes. Sentences. Phrases. Songs. I clip articles, Tweet quotes and highlight paragraphs. So, when I'm in need of a pick-me-up or an extra dose of motivation, I turn to words. You can find me, Val and Miles passing books...
Happy International Women’s Day!
Wednesday is International Women’s Day, and as an employer that proudly features many women in our workplace, Old Town Media wants to salute all the women who are making inroads in their art, profession or life. As a tribute to the women who have inspired us, the...
Daytona 500 Designs Get the Caution Flag
Happy Daytona 500 day, race fans! While you may be excited about the kickoff of thousands of miles of NASCAR races on the horizon, the design-minded folks at Old Town Media see months and months and months of branding gone bad, terrible design decisions and enough...
The OTM Logo Design Process
A Great Logo is Forever. Let the OTM Logo Design Process Work For You. Your company’s logo is the single most important marketing asset you have. You know it, your customers know it and you better believe we know it. It ends up on your signs, your business cards,...