Long gone are the days where everyone had to dial a number to complain. Now it’s easier to get online and tweet to businesses, or write negative reviews on Facebook. Over the years, social media has become a serious change agent in the business model by providing an...
Top Lessons from the Global Leadership Summit
The first week of August, I had the opportunity to attend The Global Leadership Summit, hosted at Crossroads Church in Loveland. The Summit is a worldwide conference designed for leaders from every walks of life to get better and embrace the grander vision of their...
The Rotary Club of Fort Collins Presents Miles Kailburn with Service Above Self Award
Rotary’s highest honor recognizes community members who demonstrate service above self, by volunteering their time and talents to others. The award is internationally recognized and is granted to no more than 150 recipients each year. This year, Miles of Old Town...
Influencing Search Engine Memory with Emotional Design
Keyword targeting is kind of pseudo-science that has emerged over the last decade in an effort to influence search engines in ways that we don't fully understand. In general terms, you’re trying to tell a machine what you want it to remember about you. That being...
Why Patience Is The Key To Social Marketing
Patience is a virtue There's no doubt about that. But in our world of instant gratification, we tend to forget that things take time. Most recently, I've found that business owners are growing increasingly frustrated with social media and the not always immediate...
5 Important SEO Strategies to Remember
We know how important your website is…but what good is a website if no one can find it? The Internet is increasingly competitive and constantly changing and it is essential that your website shows up on search engine results in order for you to run a successful...
Design without intention is just decoration
We heard this great quote on a web conference this weekend and it was one of those aha moments for us. So often we have clients come to us who want random design elements for no other reason in that they think it is 'cool'. It is very important to ask yourself when...
the_content filter vs. wpautop function
In WordPress it's very common to use the wpautop() function. It's a very handy function for converting plain text into paragraphed & semi-formatted content. However, if you're using this function alone you could be missing out on a lot of functionality that you...
The Underrated Power of Visual Content
Have you ever wondered why we love infographics so much at Old Town Media? First of all, an infographic is simply a “graphic visual representation of information, data or knowledge intended to present complex information quickly and clearly.” That being said, it’s...
3 Design Tips for Small Businesses and Startups
If you have a small business, are a startup or are thinking about starting a business in the future, here are a few design considerations: 1. Create a brand identity. A complete brand identity includes a logo, consistent fonts, a color palette and design elements that...