Here at OTM, we don’t just hold up our foam fingers for you and your business on the sidelines. We are on the playing field, constantly keeping up with industry trends and strategies to help you get to your goal. In recent months, we have noticed that video is...
Social media is one of the fastest changing channels in marketing. Even 10 years ago, the content we would consume on social media was limited to short pieces of text that described what we were doing at that moment. Everyone remembers when Facebook’s default posts...
If you're looking into a new website, are you supposed to hire a "web designer"? Maybe a "web developer”? What does it actually take to build a website? Building a website requires many different skill sets, including Strategy, Content Development, Design,...
The social media landscape changes faster than we can say tequila & timelines. This means that companies are scrambling to stay-up-to-date with evolving trends. With the rise and fall of various social media platforms and the evolution of social media as a...
Earlier this month, OTM’s Chief Creative Officer, Vallene Kailburn, and Art Director, Katie Hutmacher, attended the annual Adobe MAX conference, hosted (bonus!) this year in Los Angeles. The trip proved to be an all-out adventure and let’s be honest, a designers...
We do a great job of educating our clients on the myths and facts about copyright law, so nobody ends up inadvertently violating a copyright. We’re pretty vigilant about checking up on rights for anything our clients provide us. A lot of you are handling social media...
Getting good photos for your website or your brochure or your magazine ad or whatever else can be tricky. We used to partner with Harper’s Point Photography here in Fort Collins. Then they moved out to the Los Angeles area, which made things tough. So we decided to...
In case you’ve been living under a rock (or have too much work to spend time reading social media), IHOP, the International House of Pancakes, dove headlong into the viral marketing world by temporarily changing its name to IHOb – for Inernational House of Burgers. It...
It’s summer movie season, and that means one thing to designers: looking at lots and lots of summer blockbusters posters. This summer’s pretty heavy on sequels, so we’re flush with a ton of posters that rely on viewers’ familiarity with franchises to make their point,...
Before planning your next promotion, ask yourself: Do you really need another janky branded keychain? Are you going to hold onto the six dozen pens you pick up at your next trade show? Probably not. So why are you acting like your customers answer these questions any...