Search engines find and sort info through three main ways: 1. Crawling: Spiders are automated systems that search engines use to "crawl" the web, checking each link they come across and finding new sites for the search engine to list. 2. Indexing: After the spider has...
Perhaps the biggest consideration when choosing a brand name is unfortunately the least fun. It’s finding a name where you can actually still secure the domain name. Domain names have been hard to come by for some time now thanks in part to the dramatic increases in...
If you have a marketing budget, spend some time attracting users with goodies. Maybe you could offer 10% off their next subscription, or a free trial to your service for 30 days. Vouchers can also attract users as you can post your voucher on one of the many voucher...
We all know that YouTube is massive. One oft he biggest ways that websites get noticed is by uploading or creating creative, fun, shocking, interesting, or downright weird videos. Setting up your own channel will allow users to subscribe to it, thus giving you more...
Running an event is a fantastic way to both market your business and connect with your customers, clients and experts in your sector. Your event can be focused on your site and your business' sector, in order to raise awareness of you and your company. Some great...
If your like most website owners/operators, you could use some more traffic. Not just any traffic, relevant traffic from potential customers or users. One easy way to do this is to participate in forums on other websites that are relevant to your industry. When...
One of the biggest pieces of analytics data you can use are what's called heat maps, or as Google Analytics calls it, In-Page Analytics. This helps you track where on your site people are clicking and ultimately what they are doing. With this data, you can start to...
It sounds simple, right? Tailor your website content and layout around what your users are looking for. Part of this is to facilitate communication with your visitors. This could be by direct email/newsletter, live chat or feedback systems allowing your visitors to...
Learning to read log files and stats are one of the more important aspects of running a web site. With tools such as the statistics and log files, a user can customize their site to suite the user and tailor it to their needs. Statistics allow use to view many...
Permission is not optional When you send unsolicited email, you hurt your brand, your campaign and your sender reputation. Don’t use “stealth” methods to collect email addresses such as pre-checked box- es on site registration forms. Use a proper, two-stage opt-in...